Manager, Ecommerce Marketing - TAP

Job Description

As the Ecommerce Manager in the Tax & Accounting Professionals (TAP) Campaign Planning team, you will be responsible for creating and mobilizing integrated marketing plans that fuel continued growth in Thomson Reuters’ $800M+ segment. Reporting to the Head of TAP Marketing’s Campaign Planning team, you will be in a key role for turning marketing strategy into fast-moving, impactful, customer-centric marketing programs to drive acquisition, retention, cross-sell, and upsell —with specific focus on direct sales/e-commerce .

Responsibilities

• Partner closely with segment marketing team to ensure goal alignment, collaborate on creative direction, and drive iterative and incremental program deliverables
• Develop acquisition, retention, cross-sell, and upsell marketing plans to meet business objectives, including pure digital e-commerce sales targets
• Understand customer personas, pain points, and buyer/user journeys with Thomson Reuters to inform relevant, personalized, and impactful campaigns
• Set and own aggressive ROI goals for campaigns; monitor closely to track and share performance
• Develop lean marketing briefs and plan overviews ensuring full team alignment and quick execution
• Manage detailed campaign plans through thoughtful planning, content integration, and effective translation into demand generation programs and activities
• Build a data-driven learning agenda that infuses continuous testing and learning into every campaign
• Work closely with demand generation marketing team to ensure timely and impactful execution
• Seek and implement opportunities to improve the planning process and increase team efficiency
• Lead significant projects, programs and business initiatives as needed

Key Deliverables

• Effective goal-driven campaign plans supporting range of business goals
• Efficient and effective segment marketing funnel and direct sales conversions
• Delivery of marketing’s financial targets for the segment
• Consistent customer-centric view across all marketing actions

Skills & Experiences

• BA or BS degree required; MBA degree preferred
• 5+ years of experience in marketing planning, program execution, and campaign strategy
• Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
• Team player with the ability to foster strong relationship across multiple levels and functions
• Skilled at creative problem solving and leading teammates to achieve objectives
• Track record of leveraging new and emerging demand generation techniques and technologies
• Strong knowledge of digital marketing best practices in paid search, programmatic display, search engine optimization, and driving organic traffic
• Proven ability to drive direct sales via e-commerce marketing strongly preferred
• Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
• Highly analytical approach; adept at modeling campaign budgets and ROI scenarios
• Experience in an agile (this team uses scrum) and matrixed organization preferred
• Experience leveraging customer insights to drive campaign strategy
• Strong organizational and project management skills
• Proven ability to work cross-functionally and with teams of any reporting level
• Excellent communication and decision-making skills

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on thomsonreuters.com .