Product Manager - OTT, CTV Advertising

Job Description

What you’ll be doing...

The Consumer Content and Partnerships Team is responsible for connecting consumers with the content and experiences they love on the nation’s best network. We oversee partnerships, source opportunities and negotiate with a broad range of content and programming entities, including major broadcast and cable companies, sports leagues, emerging O&O platforms, OTT/digital providers, studios, AR/VR producers, retailers, gaming developers, and live entertainment venues and production companies.

The Advertising and Ancillary Revenue group within the Verizon Content Team is charged with generating revenue beyond customer subscription revenue via the relationships managed by the Content Team. The bulk of this revenue today is video ad revenue on Fios linear TV, video-on-demand, TV Everywhere connected TV apps, and addressable TV.

The Manager OTT / CTV Advertising and Ancillary Revenue will help our team blaze new trails leveraging Verizon’s role as the largest direct-to-consumer platform in the U.S., creating our next revenue growth driver. You’ll be creating new advertising products and other revenue driving opportunities for Verizon in the rapidly evolving OTT/CTV streaming video space by...

• Helping streaming video and other OTT content services market to millions of Verizon customers.
• Conceiving, creating, monetizing and measuring new, scaleable, digital advertising opportunities in existing and emerging Verizon web, wireless, and OTT and CTV streaming environments.
• Collaborating with cross-functional stakeholders to develop product roadmaps.
• Identifying important, unmet needs and creating innovative ways of solving them.
• Partnering with external vendors and internal Verizon teams such as product, marketing, technology, and digital media.
• Creating product requirements documents and functional specifications.
• Managing project delivery and business expectations.
• Becoming a new-revenue hero in one of the most exciting new spaces in media.

What we’re looking for...

You are excited by the prospect of putting the power of Verizon’s brand and millions of customer connections to work in OTT and video streaming. You are ad tech savvy, fluent with data targeting, measurement and/or attribution, advertising and marketing, proficient and experienced in display, video, mobile, programmatic and/or other digital advertising.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Digital advertising experience and an understanding of trends and key business drivers.

Even better if you have:

• Master’s degree.
• Experience with OTT marketing and advertising at a content provider, streaming video service or platform, or other digital media company.
• Translated market knowledge and strategy into valuable and transactable ad products and services.
• Forecasted opportunity.
• Identified and activated sales channels.

When you join Verizon

Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

Diversity and Inclusion at Verizon

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.