Digital Marketing Coordinator, Kurt Geiger (up to 12M FTC)

Job Description

Company Background: Voted the UK’s coolest footwear brand by Vogue readers and currently Europe’s leading luxury shoe and accessory retailer we are looking for dynamic individuals who are as passionate about our business as we are. We work hard at Kurt Geiger because we love what we do and strive to be the best in our industry; through amazing people, beautiful product, innovative designs and evolving store concepts.

Responsibilities:

We are looking for an experienced Digital Marketing professional to join our rapidly growing E-Commerce Team. Reporting to the Senior Marketing Manager, you will be responsible for the digital marketing of our websites, with a strong focus on Customer Acquisition and Customer Lifecycle Management.

Advertising

Online media planning

Paid Social campaign management and strategy

Management of Affiliate programmes

Managing and planning effective PPC campaigns

Ensuring effective SEO and online visibility

Reporting on competitor activity

Liaising with external suppliers including; website creative agencies, integrated marketing agencies, online advertising agencies, media agencies, online publications.

Data,Reporting and Analysis

Conducting in depth customer data analysis and customer profiling

Implementing customer acquisition and retention strategies

Implementing effective data capture activities

Designing and implementing customer loyalty/reward mechanics

Utilising customer data to conduct targeted multi-channel campaigns

Using Google Analytics and platform data to report on performance of Digital Marketing activity

Promotions

Develop and drive marketing strategies including; maximising exposure through use of Social Media, PPC, Affiliate,SEO

Co-ordinating and implementing online sale promotions and customer offers

Co-ordinating brand promotions and offers

The Person:

At least two years’ experience in a Digital/E-Commerce Marketing role

Fashion Retail experience (preferable)

Experience using Google Analytics, Search Ads 360, and Facebook Ads Manager (preferable)

Managing and adhering the strict budgets and deadlines

Leadership skills

Experience of board level presentations

Works well under pressure

Experience of ‘branding’ and the importance of balancing commercial/brand

Benefits:

Competitive basic salary

Pension and life assurance

Enviable discounts

If you’re successful, you will work for a business which recognises that amazing people are the key to driving our business forward and fulfil our vision of being the world’s leading multi-channel retailer of luxury branded shoes and accessories. We are a fast-paced business where no two days are the same, so you will need to be adaptable; but we will reward your hard-work, commitment and loyalty with a fantastic benefits package and very real opportunities for progression.