Marketing Manager, Strategic Marketing Planner, Audit & Assurance (A&A)

Job Description

Position summary

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Marketing Manager, Strategic Marketing Planner, Audit & Assurance (A&A)
National Emerging Growth Companies and Bay Area

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte’s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you’re a marketing and communications professional who sees the world differently, finds opportunity where others don’t, and keeps a pulse on the next big trends, then become our partner in growth. Together we’ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you’re ready to make an impact, join our ME team to see how we Deloitte differently.

The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.

The Team
Deloitte’s Marketing Excellence team combines the power of Deloitte’s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.

Work you'll do

Responsibilities include

In general:

• Work closely with the business Chief Marketing Officer (BCMO), senior strategic marketers, in-house Green Dot Agency (GDA) and stakeholders to determine fiscal year marketing strategies for both the national Emerging Growth Company practice and Greater Bay Area market business groups
• Keep a pulse on the competitive landscape for each business group
• Develop marketing plans and execute on corresponding campaigns in support of Audit & Assurance (A&A) business priorities

Collaborate across Marketing Excellence, especially the GDA, and other enabling areas in support of campaign activities and tactical management including:

• Development of strategic briefs (business cases) for planned marketing campaigns
• Facilitation of leadership/stakeholder approvals of marketing strategy, content, and deliverables
• Strategic campaign prioritization and efficient utilization of GDA/vendor resources resulting in part from calculated budget forecasting and management
• Oversight of the portfolio of campaigns and activities in alignment with business goals, including thought leadership, advertising, sponsorships, web optimization, collateral design, and events
• Reporting on campaign success, insights, and leading practices using metrics and KPIs to inform future tactics

For National Emerging Growth Company practice:

• Act as a subject matter specialist on the startup, IPO, and venture capital spaces
• Drive efforts related to brand, IPO readiness, and venture capital campaigns
• Establish and nurture relationships that result in strong industry partnership/sponsorship opportunities
• Serve as the primary point of contact and driver around scoping, planning, content development with subject matter experts, marketing and promotion of annual industry and trends surveys with external organizations.
• Collaborate on eminence-building activities and/or thought leadership with venture capital and service provider organizations
• Regularly connect with practice leaders, chief of staff, sales executives, operations team, and US-India professionals regarding go-to-market strategy, marketing assets, sales enablement, opportunity tracking, and market research

For Bay Area market:

• Ensure synergy with A&A national campaigns and recommend market-specific activities as warranted
• Understand the market landscape for local chapters of national relationships (e.g., FEI); identify local partnership opportunities (e.g., law firms)
• Become familiar with key industries and target accounts in the local market and partner with A&A and Green Dot Industry marketing to maximize local opportunities
• Share knowled ge with National A&A and Green Dot marketing to increase the effectiveness of campaigns

Qualifications include

• 10+ years of experience in B2B professional services marketing, including marketing strategy, messaging and campaigns.
• Bachelor’s degree, ideally with a focus in Marketing or a related business field
• A strong executive presence
• Confident presentation skills
• Familiarity with Audit & Assurance professional services a plus
• Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
• An innovative mindset that can think strategically with a willingness to execute tactically
• Strong organizational skills and project management skills – with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times
• Detail-oriented with excellent follow-through skills
• Strong persuasive written and verbal communication skills – able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
• Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus
• Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
• Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
• Travel up to 20% (While 20% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

How you’ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, the Leadership Center.
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte’s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Corporate citizenship
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.
Recruiter tips
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to. Check out recruiting tips from Deloitte professionals.

As used in this posting, “Deloitte” means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.