Director, Partner Marketing - HBO Max

Job Description

HBO Max is the future of entertainment and storytelling. WarnerMedia’s streaming entertainment offering, HBO Max launched in May 2020 and is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max is home to key third-party library acquisitions such as Friends, South Park and Doctor Who, and more than 50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis and other visionaries. Find out more information at HBOMax.com .

The Job
The Director, Partner Marketing is responsible for establishing a comprehensive marketing strategy across key digital distribution partners to achieve the HBO MAX subscriber and revenue targets. The Director will manage a team that will oversee the development and execution of integrated strategies that reflect and align with HBO Max and Account-specific objectives. The candidate should possess knowledge of the digital distribution landscape, digital media and is a passionate and experienced marketing and media expert with a proven record of managing efficient and effective marketing initiatives.
The Daily

• Drives overall marketing strategy and planning across assigned Digital Distribution partners. Aligns efforts to achieve subscriber and revenue targets, focusing upon five key metrics - acquisition, conversion, activation, retention, and winback.
• Develops digital media strategy and executes on and off platform campaigns across digital partner footprint, continuously optimizing against KPIs.
• Collaborates with internal Distribution Account Management teams as well as distribution partners to proactively identify and execute opportunities to achieve revenue and subscription targets.
• Manages HBO Max brand within partner ecosystem and campaign elements. Evaluates and approves partner-generated executions to ensure proper brand inclusion and positioning.
• Ensures appropriate strategic and creative execution of all product and marketing assets based upon established objectives and partner strategy.
• Oversee the performance tracking and analysis of ongoing partner campaigns, and delivers comprehensive partner recap presentations.
• Collaborates cross-functionally with HBO Max marketing and creative teams to develop and maximize marketing initiatives with assigned partners.
• Cultivate and manage relationships with internal stakeholders including broader Growth Marketing teams, Distribution Account teams, Business Planning, Consumer Marketing, Product Ops Business Affairs and Legal. Maintains a constant flow of information between teams that is critical to the day-to-day business.
• Develop and leverage an in-depth understanding of HBO Max's users, specific to partners, to inform data-driven segmentation strategies that drive KPIs.

The Essentials

• 8+ years of strategic and tactical experience in subscriber acquisition, Digital Distribution, Marketing, or other related work experience preferred
• Deep expertise of digital strategy, planning and implementing digital media
• Natural and effective collaborator
• Solid understanding of changing TV distribution landscape and ability to understand how it impacts team responsibilities and focus
• Detail oriented, organized, adept at prioritizing tasks, able to delegate appropriate responsibilities to others.
• Strong written and verbal communication skills - effectively presents POV internally and externally.
• Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results.
• High results orientation and able to effectively juggle and prioritize many competing demands - high tolerance to effectively manage change

Nice to Haves

• Has a natural passion for entertainment, a deep understanding of internet culture and a knack for spotting and steering great storytelling in the digital space.
• Can set a vision, respond to cultural and consumer trends, as well as shifts in our business needs.
• Executes against a vision via small, medium, and long-term projects.

The Perks

• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands