Marketing Associate, Growth Marketing (Activation & Reactivation)

Job Description

As a Marketing Associate - Growth Marketing (Activation & Reactivation), you will be uniquely positioned to drive impact to the business at the bookends of the user experience. Focusing on the improvement of the activation and reactivation cycle, the ideal candidate will be self-motivated, naturally curious, and possess strong instincts to pair with a data-driven approach to influencing user behavior.

What you will be doing:

• Developing strategies derived from rigorous testing to deliver incremental impact to the business
• Working with cross functional teams to gather user insights, and translate that into actionable opportunities
• Campaign management, helping to evolve our cross platform user experience
• Driving scalable, efficient spend to improve our key activation and reactivation metrics
• Support the Marketing Manager in the strategic planning, building, and execution of activation/reactivation programming tailored to improving key metrics

What we’re looking for:

• Bachelor’s Degree preferred
• 1+ years of relevant experience working in consumer-facing product, growth, or lifecycle marketing
• Creative thinker who is always looking to improve the user journey
• Strong communicator who is heavily data-driven
• Experience with segmentation or personalization strategies
• Nice to have: marketing automation or digital marketing experience

About Us:

Headquartered in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping and payments app that has delivered more than $675 million in cumulative cash rewards to its users for making purchases in-store, on mobile apps, or via websites. Launched in 2012, Ibotta has more than 35 million downloads and has become one of the most frequently used shopping apps in the United States. The Ibotta platform provides cash back on purchases at more than 1,500 leading brands and hundreds of retailer partners. In 2019, Ibotta launched its payments solution, Pay with IbottaTM, enabling shoppers to pay for their entire purchase through the Ibotta app and instantly earn cash back. Ibotta was named to the 2019 Inc. 5000 list of fastest-growing private companies in the U.S., after debuting on the list in 2018. The company recently became the first mobile consumer technology company in Colorado to achieve $1B in valuation.

Learn more about Ibotta here: https://liferewarded.ibotta.com/press-and-media/

Additional Details:

• This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, and equity.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
• Applicants must be currently authorized to work in the United States on a full-time basis.