Senior Enterprise Marketing Manager - TMT Industry Central Europe

Job Description

Role: Senior Enterprise Marketing Manager, TMT Industry - Central Europe
Location: Munich, Germany (Gabel)
Alternate locations: Frankfurt, DE(Boersenstrasse), Dusseldorf, Germany (Design)

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.

ServiceNow aims for long-term success of our employees. We are hiring people that want to pursue a sustainable career at ServiceNow. Despite the exceptionally high growth rates our business is running at, we are giving our people fair and achievable goals to be successful short- and long-term at ServiceNow.

Team

You will be member of the Area Marketing Team Central Europe, reporting to the Senior Marketing Director. Our team with currently 9 colleagues is responsible for building up the future business pipeline for ServiceNow in DACH and Eastern Europe. We are working in close partnership with as well the area sales teams in Central Europe and as well the global marketing organization.

Role

In your role, you will be responsible to drive innovative and impactful marketing programs for a specific account portfolio of enterprise accounts belonging to the verticals Tech, Media, Telco and IT Providers. Your primary goal Is the demand generation for this account portfolio, leveraging all the different b2b marketing tactics at our disposal. You will strongly focus on industry specific GTM approaches, so your role will in many aspects be that of an industry marketeer, with a strong focus on end-to-end ownership and delivery of the specific marketing programs to your account portfolio.

What you get to do in this role:

• You will be the CMO for this account portfolio, both defining together with your sales leaders a short- and long-term GTM strategy and owning and executing the optimal marketing programs to deliver against this strategy.
• If you are someone who want to get as much great things done as possible every month, then this role will be Candyland for you. With the amount of market opportunities, product innovations and partner engagement, you will only be limited by your own efficiency, prioritization, creativity, and business judgement.
• As each role in our marketing team is focused on demand generation, your primary goal will be to create new business opportunities for ServiceNow and our partners in existing and new accounts.
• Our product portfolio, all based on the core Now Platform, is expanding rapidly in both new horizontal and vertical solutions. You should be excited to dive deep into our product details and “get your hands dirty” on technical details – the better you understand and “live and breathe” your products, the better you will drive the right marketing programs with our partners.

In order to be successful in this role, we need someone who has:

• You should bring a solid foundation of modern b2b marketing skills, covering all aspects from executive events to performance marketing. We believe that marketing is a craftmanship that can and should be mastered.
• At least a strong affinity to software development and deeper technical understanding of the Now Platform is a must for this role. You cannot sell to our customers what you don’t understand. Preferably you already have solid software development skills and relevant educational background
• Language is key and crucial tool of every marketeer. As we are serving our marketing in Central Europe bi-lingual in German and English language, this role requires you to bring at least C2 proficiency in German, to be able to copywrite and review German language marketing campaigns, and at least C1 proficiency in English. In both languages you should demonstrate strong copywriting skills in written format, and you should be able to deliver strong presentations (e.g. in Webinars) in German language.
• ServiceNow is a fast-growing and dynamic global company. To be successful in this role, you should bring relevant experiences in similar organization where you demonstrated a “can do / get it done” mindset in a highly interconnected team environment. We are looking for people that get energy from working in global, diverse teams with sometimes high degrees of ambiguities, and use this power to get exactly the right things done.
• Given the high complexity of the Central Europe market, it will be of tremendous advantage for this role if you bring some relevant experiences with both our account portfolio and our partner ecosystem in DACH and Eastern Europe.
• Finally, Marketing has become a strongly data-driven discipline. In your role you will be most successful if you have a high degree of command on quantitative and analytical methods and tools, especially a mastery of advanced usage of Excel and PowerBI is a foundational requirement