Senior Manager, Social Marketing (Social Media)

Job Description

Senior Manager, Social Marketing

Overview :

Weedmaps is seeking an experienced Senior Manager, Social Marketing, to lead innovative social media campaigns and drive best-in-class user experience and engagement. We are seeking a creative social strategist with a passion for cannabis and a proven ability to develop strategy from scratch, sell big ideas internally and externally, multi-task and prioritize, plus a drive for testing, learning and making insight-based decisions. You will own all social content decisions for the properties you own, and you will work across internal teams including product marketing, brand, creative, studio, experiential, PR, as well as partners/clients to implement campaigns end-to-end. Reporting to the Director of Brand Marketing, the successful person in this position will be an organized self-starter with exceptional communication skills.

Weedmaps is the cloud platform that powers the Cannabis industry. We help millions of consumers learn about and find Cannabis while also helping thousands of organizations empower their employees, serve their customers, and build what’s next for their Cannabis business, whether they are a grower, producer, retailer or consumer. Our products are engineered for security, reliability, and scalability, running the full stack from application infrastructure to end user devices. Our teams are dedicated to helping our customers, medical institutions and government agencies see the benefits of an industry platform.

The impact you'll make:

• Oversee social media strategy, planning, and execution
• Manage a team of 2-3 direct reports
• Own social operations, including budget forecasting, calendar planning, resource management, and managing external social vendors
• Develop the owned channel social strategy, including content/creative and platform strategy, and oversee the day-to-day social content calendar for all U.S. Weedmaps social channels
• Define social KPIs and own social measurement across all U.S. social campaign activations
• Identify, build, and manage relationships with external partners to form strong brand partnerships and increase brand reach
• Increase brand awareness and engagement on Weedmaps social media channels
• Work collaboratively with brand and product marketing to design and deploy effective, strategic social marketing campaigns that further business objectives
• Provide direction to internal creative, studio, and content teams to develop assets that drive maximum social engagement, are produced to the correct specs, and delivered on time
• Ideate and execute standalone social campaigns to extend brand reach and create engagement opportunities
• Communicate project statuses and performance to multiple stakeholders
• Establish and own a regular cadence for social reporting to internal stakeholders and the executive team
• Develop and maintain analytical social media performance reports to be shared with department executives and relevant shareholders
• Acts as a resource for colleagues legal guidelines about WM social media activity
• Work with cross-functional leaders to build and implement marketing and communication processes
• Develop and drive new cross-channel test & learn opportunities across the marketing org

What you've accomplished :

• 5+ years of experience developing social marketing for a brand
• Self-starter attitude with a disciplined work ethic
• Strong organizational skills & communication skills working with internal departments and 3rd party partners
• Demonstrated track record of launching successful social marketing campaigns for brands
• Strong written and verbal communication skills, including excellent writing, proofreading, and editing abilities and command of grammar/punctuation, style, and format
• Bachelor's degree in marketing, communications or equivalent degree/work experience
• Management experience
• Ability to work under pressure in a fast-paced environment
• Attention to detail, highly organized, and excellent time management skills
• Knowledge of Adobe Creative Suite preferred
• Cannabis knowledge preferred

Our Benefits:

• 100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
  • HMO (California residents only) and PPO option offered through United Healthcare
• Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
• 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
• 3 weeks PTO (accrued) and 5 sick days (immediate)
• Supplemental, voluntary benefits
  • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
  • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
  • Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
  • Voluntary Life Insurance
  • Critical Illness
  • Accident Insurance
  • Short- and long-term disability
  • Pet Insurance
• Paid parental leave
• During current work-from-home:
  • Reimbursements for home office setup and monthly WiFi

Our Culture:

• 11 company-paid holidays
• Catered lunch and snacks provided while working in the office
  • Snack boxes sent straight to your door during work-from-home
• Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
• Monthly virtual happy hours
• Quarterly all-hands meetings

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .

About Weedmaps:

Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, and Toronto.

So what are you waiting for? Join the Weedmaps family!