Digital Marketing Consultant 3 - Credit Cards Affiliate Marketing Manager

Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application.

At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo’s Consumer Lending businesses empower millions of customers to achieve their dreams every day. Whether it’s buying a home, purchasing a car, funding a significant purchase, or making important daily credit card purchases, Consumer Lending provides important credit products and services that help our customers succeed. The group includes Home Lending, Auto, Credit Cards, Retail & Merchant Services, Personal Lending, Consumer Lending Control, and Consumer Lending Shared Services.

The Consumer Lending team partners with other businesses across Wells Fargo to create and deliver transformational experiences that help customers gain access to credit. The vision for the Consumer Lending business is to leverage technology and data to make it simple for customers to easily access credit when and where they need it. Consumer Lending serves customers across the country through our distribution network of more than 5,300 retail banking branches and Home Lending offices as well as online and digital channels.

The Wells Fargo Credit Cards 3rd Party Digital team focuses on delivering the next generation of payments capabilities and advancing our digital and online offerings to design new customer experiences and products. Our guiding principles are to start with the customer, move faster, and partner effectively.

The Digital Marketing Consultant 3-Credit Cards Affiliate Marketing Manager will help lead strategy and execution for the efficient distribution of Wells Fargo credit card products via 3rd party affiliate publisher websites and marketplaces. This individual will deliver profitable growth for the bank by getting the right credit card products in front of the right customers at the right time in the places they are shopping online for new credit card products.

Additional responsibilities include but are not limited to:

PUBLISHER AND AGENCY EXECUTION:

• Actively work with Wells Fargo Affiliate Marketing team, Affiliate Marketing agency, and publishers to launch and grow profitable distribution of Wells Fargo credit card products via partners’ 3rd party websites and marketplaces
• Lead new business/new publisher development; work with Affiliate Marketing agency to source, vet, onboard, and optimize new publisher partners to scale the Wells Fargo Credit Card Affiliate program
• Work with Affiliate Marketing agency to source growth opportunities with existing publishers to scale the Wells Fargo Credit Card Affiliate program beyond new products and additional traditional placements
• Lead Affiliate Marketing testing strategy based on best in class performance with goal of maximizing quality applicant volume
• Actively work with additional internal partners, including Analytics, Risk, and Finance, among others, to ensure that the Affiliate channel scales acquisitions efficiently to deliver maximum value to the bank

OPERATIONS:

• Partner with Wells Fargo Affiliate Marketing operations leading on channel operations management, including billing and 3rd party vendor management requirements

CAPABILITIES:

• Partner with Wells Fargo Affiliate Marketing capabilities lead to identify and bring to market new capabilities at the program and/or publisher level that improve efficiency and scale the Wells Fargo Credit Card Affiliate program

LEGAL & COMPLIANCE:

• Support Wells Fargo Affiliate Marketing Operations lead in ensuring that all new publishers, tactics, and capabilities are brought to market in a manner that meets all regulatory standards
• Support Wells Fargo Affiliate Marketing Operations lead in ongoing execution of Affiliate channel’s controls, in partnership with Affiliate agency partners, to ensure flawless channel operations

• 4+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms (i.e mobile or social media) demonstrated through work or military experience

• 2+ years of vendor management experience
• Knowledge and understanding of direct agency or agency management
• Experience developing partnerships and collaborating with other business and functional areas
• Ability to present results of analyses and recommendations to senior leaders
• Strong attention to detail and accuracy skills
• Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills

• 2+ years of Affiliate Marketing experience
• 2+ years of experience actively managing, reporting on, and optimizing digital marketing campaigns and tactics
• Marketing experience in a regulated industry, working closely with Legal and Compliance partners to market products in a manner that meets all regulatory standards

NC-Charlotte: 301 S Tryon St - Charlotte, NC
DE-Wilmington: 2200 Concord Pike - Wilmington, DE

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.
Relevant military experience is considered for veterans and transitioning service men and women.
Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.