Consumer Marketing Research & Insight Specialist

Job Description

Are you a strategic thinker with solid research skills and a passion to customer seek problems?

Hotels.com, an Expedia Group company, is looking for extraordinary talent to join its Customer Insight Team and support the business in truly understanding the needs and behaviors of our customers.

You will champion and embed Customer Centric thinking and behavior across the organisation, educating the business on the travel category and the needs of our consumers, helping to drive day to day decision making and longer term business strategy.

You will use your hands-on knowledge of insight and research techniques to actively explore, assemble and analyze data from a range of sources, making impactful recommendations which keep the customer at the heart of everything we do.

What you will do :

• Lead and own key ad-hoc research projects from end to end, working with internal and external partners to deliver impactful insights to the business, ensuring they are fully embedded and drive action
• You will work with diverse teams, drive their understanding of Customer Target & Value Proposition, share existing insights, run additional analysis partnering with them to apply it to their specific challenges
• Drive partnership on research across Expedia Group acting as the voice of Hotels.com, working with colleagues in other brands to share existing research and find opportunities for cross brand projects
• Build and lead vendor relationships with marketing research agencies
• Bring external thinking into the business – ensuring we are making use of the latest insight methodologies
• Drive Hotels.com research & insight expertise through internal training, process implementation and promotion of tools and resources

Who you are :

• Minimum 5+ years professional experience in insight either at an agency, client-side or a combination, leading and executing research projects with particular expertise in quantitative analysis.
• Ability to deliver projects to a high standard with excellent attention to detail
• Able to translate large data sets from multiple sources into simple and compelling insights, building a story focusing only on the ‘must know’ for senior leadership
• Knowledgeable on a wide range of research and insight methodologies and use cases, from traditional qualitative and quantitative through to social listening, behavioral economics and AI enabled research
• Project management skills and ability to prioritize
• Clear and confident communicator, able to adapt your style to the situation
• Bias to action with a clear focus on delivery and outcomes not just process
• Positive mentality and work in a flexible and collaborative way
• Passionate about understanding the consumer and driving business growth
• High energy and can-do attitude
• Curiosity and passion for making an impact
• Understanding of digital marketing strategy and platforms

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are a global travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and bring the world within reach – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, Vrbo®, Orbitz®, Travelocity®, Wotif®, ebookers®, CheapTickets®, Hotwire®, Expedia® Media Solutions, CarRentals.comTM, Expedia Local Expert®, Expedia CruisesTM and SilverRail Technologies, Inc. For more information, visit www.expediagroup.com.

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