Senior Manager of Customer Marketing

Job Description

Udacity's mission is to train the world’s workforce in the careers of the future. We partner with leading companies to learn how technology is transforming industries, then teach the critical tech skills that individuals need for new and better jobs, and companies are looking for in their workforce. With Nanodegree programs ranging from AI and Azure to Data Science, Robotic Process Automation, and Cybersecurity, our online training platform helps even the busiest learners prepare themselves for the most in-demand tech roles.

Udacity's unique learning model of real-world projects and experts and mentors available 24/7 enables an unprecedented degree of engagement with our students, and we are with them through every step of their learning journey—from the first moment a marketing team member might answer a question, to the penultimate moment when a career team member receives word that a graduate has gotten a new job. Always putting Students First guides us as we continue our mission to bring the highest quality learning possible, to as many learners as we can possibly reach.

Learn more about Udacity's Values Students First - Better Together - Entrepreneurial - Data Driven - Candid and Direct - Talent Obsessed

The Senior Manager of Customer Marketing will work closely with the Enterprise Marketing team and the North America Sales and Customer Success teams to spearhead regional marketing initiatives as well as manage and coordinate day-to-day projects. She/He/They will play a major role in executing and measuring results of various marketing campaigns.

Responsibilities:

• Define a global customer marketing strategy to showcase our most successful customers
• Run onboarding and nurturing programs to make our customers successful
• Identify key touch points to drive customer renewal and expansion opportunities
• Manage a comprehensive customer reference program with Udacity champions
• Build a pipeline of customer marketing content, including customer stories, videos, quotes, webinars, and infographics
• Interview select customers to uncover measurable business results and share key success metrics
• Execute a customer awards program to recognize outstanding customer use cases, among both finalists and winners
• Lead ongoing customer advocacy campaigns and customer marketing events
• Ensure customer participation in global marketing campaigns and PR activities
• Source customer speakers and thought leaders for key industry events
• Plan and execute a quarterly Customer Advisory Board

What we value:

• 5+ years of B2B marketing experience for SaaS companies
• Proven track record as a customer marketing standout
• Strong writing/storytelling skills with the ability to communicate technical product use cases
• Knowledge of using ABM to drive customer engagement
• Willing and able to roll up one’s sleeves as an individual contributor and also influence and leverage corporate resources
• Experience partnering with Customer Success teams
• Highly organized and proficient at managing multiple projects at the same time
• Entrepreneurial self-starter with extremely solid sense of ownership and urgency
• Creative, innovative, and always thinks outside the box
• Metric-oriented with excellent analytical and project management skills
• Exceptional team management and communication skills

Udacity is committed to creating economic empowerment and a more diverse and equitable world. We have partnered with AT&T, Google, Lyft, Microsoft, Accenture and more to provide over 22,000 scholarships this year to those from communities under-represented in tech.

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