Marketing Manager

Job Description

What you’ll be doing...

As part of the Marketing Sciences & Lifecycle Management group, you will be responsible for driving growth tactics for business customers ranging from small business to enterprise. You will take the lead on rebuilding customer journeys based on key moments, implement rules/governance to guide touch frequency, eligibility and prioritization. This strategy work supporting lifecycle evolution will help dictate overarching campaign strategy for all marketing campaigns under the Verizon Business Group. You should have a deep understanding of the business product portfolio and offer landscape to build relevant CRM strategies across the B2B lifecycle. Youwill also identify unique targeting and content opportunities through business segmentation, decision maker characteristics and industry specific needs.

• Lead base orchestration, personalization and lifecycle work for the Customer Relationship Management team. Utilize out-of-the box thinking and help improve program performance through evolution of our digital customer journey.
• Accelerate understanding of our Marketing Automation Platform to define requirements and build framework for ongoing cadence of customer communications.
• Advise on capabilities of Marketo as a platform, optimizing usage and building out “always-on”, “automated” digital first nurture streams to deliver a relevant customer experience.
• Quickly develop understanding of current marketing campaigns in collaboration with internal and external partners who are getting offers and programs in market today to lead overarching contact strategy for all existing business customers of Verizon.
• Utilize journey analytics to identify gaps in the communication strategy and current journey mapping to give way to drive greater value and a superior customer experience.
• Provide clarity on the array of data sources being used today to identify audience needs and create more robust flows to drive relevancy. Build in a combination of insights into the customer journey including but not limited to propensity models, customer profiling data, information collected from events, customer behavior on the website / MyBiz / App as well as omni-channel abandoned cart data, surveys and other customer engagement data.
• Collaborate with data sciences team to recommend model opportunities for behavior propensity and revenue growth. Analyze customer behavior, segment trends and historical data to develop targeting and testing strategies.

What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience.

Even better if you have:

• A degree.
• Knowledge of direct marketing best practices across key tactics (email, direct mail, SMS, digital).
• Knowledge of marketing analytics and campaign success measures.
• Knowledge of key CRM platforms and systems (i.e, Marketo, Adobe, Salesforce etc). Marketo and/or Account Based Marketing (ABM) certification preferred.
• Ability to translate complex ideas and express them in concise, simple to understand ways.
• Ability to work under pressure in a fast-paced environment and multi-task across projects.

When you join Verizon

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Diversity and Inclusion at Verizon

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.