Vertical Marketing Leader, Employer Services

Job Description

The Equifax Workforce Solutions, Employer Services division, is looking for an energetic, passionate leader with demonstrated skills in marketing strategy development, go-to-market execution, solutions marketing, and program management. This position is responsible for the portfolio of products, solutions, and strategies that drive demand, utilization and revenue from current and prospective customers in our Employer Services division. The Vertical Marketing Leader, Employer Services will work across the organization, our markets and partners to ensure that our product portfolio is aligned with customer needs and market opportunities and that execution of product development initiatives are successful. The successful candidate will drive the holistic go-to-market plan across the Employer Services portfolio that enables revenue growth and product differentiation.

Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

The Perks of being an Equifax Employee?

• We offer excellent compensation packages with market competitive pay, comprehensive healthcare packages, 401k matching, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential.
• Grow at your own pace through online courses at Learning @ Equifax.

What You'll Do:

• Team Management: Lead and motivate a high-performing team of marketing professionals made up of Product and Solution Marketers. Understand the needs of the business and ensure Employer Services has the right skillset to drive innovative and effective marketing strategies.
• Marketing Plans: Architect and execute a solutions marketing plan that will fuel growth into target markets.
• Buyer Insights: Understand buyer personas and how they buy to inform campaigns, content and innovation. Analyze potential markets to determine which have a higher propensity to buy and whether the organization has the capability to deliver and win.
• Messaging and Content: Create and execute content strategies that encapsulate effective audience-centric messaging and value propositions. Build relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events and much more. Report on content effectiveness in terms of demand generation, account retention and influence/awareness metrics.
• Bringing Offerings to Market: Bring new and existing offerings to market with integrated, multi-faceted campaigns to maximize reach and frequency.
• Enabling Sellers: Work with the appropriate subject-matter-experts and sales training and enablement teams to understand and communicate sales engagement models to drive faster sales adoption of new offerings.
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Qualifications:

• Minimum of 7-10 years of experience in a B2B marketing management role in a complex business environment, including extensive experience with go to market strategy development
• Bachelor's degree in marketing, finance, management or similar field required; M.B.A. preferred or equivalent business experience

Extra Points for any of the Following:

• Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, channel marketing and the infrastructure and tools necessary to support these activities
• Working in a highly matrixed organization and Global Marketing Experience a plus
• Leadership ability to make fact-based decisions regarding the workforce and what is needed to meet the needs of the organization
• Ability to manage a high performing team of 10 marketing professionals
• Strong capability to define and simply communicate the value proposition of the product for markets and segments
• Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
• Ability to develop effective working relationships with direct reports, peers, managers, and senior management within and across organizational lines
• Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
• Initiates and takes responsibility for own development as well as peers and subordinates
• Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred
• Ability to travel as needed

Success Attributes of an Equifax employee; does this describe you?

• Accountability
• Bravery
• Curiosity
• Collaboration
• Think and act differently
• Trust
• Ownership
• Decide-Execute-Ship

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

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