Marketing Senior Manager – Risk & Financial Advisory – Technology, Media & Telecomm Industry

Job Description

Position summary

Strategic Marketing Planner - Senior Manager - Risk & Financial Advisory

Technology, Media & Telecommunications Industry (TMT)

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte’s full-service Marketing Excellence organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you’re a marketing and communication professional who sees the world differently, finds opportunity where others don’t, and keeps a pulse on the next big trends, then become our partner in growth. Together we’ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you’re ready to make an impact, join our Marketing Excellence team to see how we Deloitte differently.

Deloitte Risk & Financial Advisory, the leading risk services practice, is where our Strategic Marketing Planner (SMP) candidate will focus on driving marketing that will create the impact, value and relevance of our services in the complex and evolving Technology, Media & Telecommunications Industry (TMT).

The SMP serves as a trusted marketing advisor to their business leaders and key stakeholders and is responsible for developing strategic marketing plans for best-in-class marketing as well as oversight for marketing campaign execution.

The Team

Working with our Industry and Sector Leaders, Lead Business Partners serving our most strategic clients, you will team with our internal Green Dot Agency (GDA) to provide value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. The SMP develops cutting-edge marketing plan and our GDA brings creative assets and unique experiences that engage our clients. We deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

Responsibilities include

Direct high quality, innovative and integrated marketing.

Work closely with the Clients and Industry Marketing Lead, Risk & Financial Advisory (Advisory) Technology, Media & Telecommunications Industry and Sectors Leaders/stakeholders, and Deloitte Clients and Markets Growth Industry Senior SMP(s) to develop strategic marketing campaigns that deliver value at the intersection of Industry and Offering priorities.

• Develop bold marketing strategies with measurable results and enthusiastic support of sponsoring PPMDs; direct flawless execution through coordination of key resources
• Create strategic briefs (business cases) that can be executed by the Green Dot Agency
• Articulate clear, compelling value propositions with subject matter experts and innovate how content (POVs, surveys, etc.) is developed and where it is communicated to increase engagement with clients

Get closer to our TMT clients.

Connect directly with Advisory’s TMT Lead Business Partners with ongoing engagement to drive marketing content to our Advantaged Client Portfolio of accounts. Curate insights from their input to drive marketing that moves the needle for relationships, revenue and reputation. Over time expand and scale connections at the Account Teams to get closer to our client.

• Partner with the Deloitte ecosystem to drive more value (Spark, Labs, Innovation, global) Measure the impact of marketing, monitoring metrics that matter and creating KPIs with senior stakeholders to inform future campaign tactics, with the help of the Green Dot Agency Collaborate with TMT Industry to bring Advisory’s value.
• With Deloitte Clients and Markets Growth teams and stakeholders and Advisory’s Offerings SMPs, drive Advisory’s value, position, and differentiation in firm-wide TMT campaigns.

Collaborate with TMT Industry to bring Advisory’s value.

With Deloitte Clients and Markets Growth teams and stakeholders and Advisory’s Offerings SMPs, drive Advisory’s value, position, and differentiation in firm-wide TMT campaigns.

Measure impact and monitor resources.

Ensure proper prioritization and utilization of appropriate resources with Account Management, who will oversee campaign activities execution

• Plan and manage marketing budgets for campaigns in conjunction with Advisory Clients and Industry Marketing Lead, Advisory’s Marketing Operations Lead, and Account Management

• Seek efficiencies in how the work is done and manage GDA hours to achieve highest and best use and create transformative outcomes.

Qualifications include:

• The ideal candidate will have 15+ years of experience in B2B marketing and/or B2B professional services marketing, with the ability to drive and manage marketing strategy, messaging and campaigns.

• Bachelor’s degree, ideally with a focus in Marketing or a related business or technology field

• A strong executive presence

• Confident presentation skills

• Familiarity with the Technology, Media & Telecommunications industry a plus

• Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

• An innovative mindset that can think strategically with a willingness to execute tactically

• Strong organizational skills and project management skills – with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times

• Detail-oriented with excellent follow-through skills

• Strong persuasive written and verbal communication skills – able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences

• Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus

• Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity

• Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness

• Travel up to 20% (While 20% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

Other requirements include

• Effectively manages projects by developing work plans, obtaining approvals, estimating and tracking resource requirements, and communicating with stakeholders

• Advises and influences stakeholders at all levels of the business to achieve strategic objectives Proactively monitors the progress of multiple projects by tracking activities, spend and outcomes
• Demonstrates strong analytical and problem-solving skills
• Clearly communicates and presents complex information to various stakeholder groups
• Demonstrates strong communication and leadership skills in a highly matrixed, global environment

• Demonstrates excellent written and verbal communication skills

• Exhibits a high level of professionalism with a strong executive presence
• Proactively builds and strengthens relationships with key stakeholders across the organization
• Skilled at negotiating, with the ability to solve complex problems and demonstrate agility
• Provides strategic and tactical counsel that helps achieve clients' business goals
• Collaborates and builds relationships with multiple business teams to meet shared objectives
• Proficient in Microsoft Outlook and Word Proficient in Microsoft Excel and PowerPoint

• Understands marketing fundamentals with a focus on strategy/trends and execution in the B2B arena

• Develops integrated marketing campaigns that leverage data and analytics to inform strategies and measure success Leverages design thinking, and other modern problem-solving tools, to develop innovative marketing solutions Demonstrates excellent command of editorial standards, along with strong editing and proofreading skills
• Consistently delivers marketing program execution with high-quality results
• Provides creative ideas and input to enhance communication programs
• Successfully teams with media leads that execute media plans with a focus on managing relationships with the media and influencers, developing press releases and coordinating crisis communications
• Leverages data and industry trends to identify strategic goals and objectives

• Experience with marketing automation and CRM tools, preferably Eloqua or Salesforce

• Understands tactics involved in multi-channel digital marketing campaigns (paid social, display, mobile, ppc) to reach, audience targeting and how they can be used to drive business results
• Oversees and advises in the creative process to produce high-quality, original content

• Experience using statistical and data visualization tools such as Tableau

• Knowledge of advanced analytical techniques and tools (e.g. multi-factor attribution, collaborative filtering)
• Experience using statistical and data visualization tools such as Adobe Analytics

• Access Workfront to enhance collaboration, manage assets and maintain visibility of project workflows

• Proven experience managing “up” and collaborating with cross-functional teams

• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Identifies and/or follows leading practices to assess resources and budget for client projects and initiatives
• Collaborates with colleagues on and across teams, both virtually and in person
• Skilled at gaining consensus when differing viewpoints are presented
• Demonstrates leadership, maturity, and accountability through extra-curricular and community activities
• Develops and manages project budgets

How you’ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
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As used in this posting, “Deloitte” means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. https://www2.deloitte.com/us/en/pages/careers/articles/ban-the-box-notices.html