Partner Marketing Manager, Integrated Business Marketing (WhatsApp)

Job Description

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
The WhatsApp Integrated Business Marketing team develops marketing programs across WhatsApp Partner ecosystems. We are responsible for working with an ecosystem of companies that provide data, tools and services that maximize the performance of WhatsApp solutions for their clients. Our WhatsApp Integrated Business Marketing team is seeking a full time role as a Partner Marketing Manager to own planning and execution of marketing programs for our partners. This role is responsible for how we go-to-market to, through and for partners, while driving value for users & scaling the number of businesses.
This role is expected to drive impact in close partnership with important cross functional teams such as business marketing, product marketing, partnerships, content and design. The successful candidate will have a strong sales and marketing background along with program management, communication and presentation skills.
This role will report to the Integrated Business Marketing Lead.
Partner Marketing Manager, Integrated Business Marketing (WhatsApp) Responsibilities

• Support the development of a global ecosystem narrative to drive industry inspiration and partner/business growth
• Create partner marketing strategies to grow the business audience through collaboration and co-promotion with external ecosystem partners and brands
• Develop marketing/activation collateral specifically for third party ecosystem partners
• Create co-branded go to market and growth marketing campaign plans in partnership with external and internal marketing partners, and shepherd these campaigns through to successful completion, driving engagement and retention through our Business API
• Partner with other marketing managers to inform the long term API partner marketing strategy
• Work across functional teams and regions including partnerships, events, creative, communications and policy
• Willing to travel/work with international teams, approximately 10% of the time

Minimum Qualifications

• Bachelors degree
• 8+ years of experience in Sales and Marketing at a digital advertiser, agency, tech and/or product and services company
• Experience in working with third party ecosystem partners
• Experience in program and/or project management
• Presentation and communication skills
• Experience thriving in a fast-paced, unpredictable environment

Preferred Qualifications

• Experience in a Partner Marketing function
• Experience working with messaging platforms

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