Director Product Marketing, Unemployment Claims Management

Job Description

​The Director Product Marketing owns the product strategy of the UCM product line, primarily focused on the UCM Management platform and cross sell and partnering opportunities. This position develops and executes on the plans necessary to support sales of UCM products to new clients/markets/segments and retention of existing clients. The Director of Product Marketing is the chief evangelist for the UCM product line both internally and externally, identifies market problems, quantifies the opportunity, helps define requirements, defines distribution strategies and oversees the launch of new products. The position works together with Product Development in an agile environment to build enterprise class software solutions. The position requires significant internal partner, external partner, client and prospective client interaction, as well as interaction with key legislators and regulators.

Who is Equifax?

Equifax is a global data, analytics, and technology company. We believe knowledge drives progress. We blend unique data, analytics and technology with a passion for serving customers globally, to create insights to power the decisions that move people forward. ​We serve as a consumer advocate, steward of financial literacy, and champion of economic advancement.

As an innovative global company that enables access to credit, we’re part of breakthrough collaborations and innovations that address complex social challenges such as social welfare, community relations and financial education for underprivileged youth. We establish relationships that create economically healthy communities. We help individuals gain financial independence by increasing access to capital for small businesses. And we provide young adults entering college or university with financial education tools.

Regardless of location or role, the individual and collective work of our people makes a difference in our business. We are Powering the World with Knowledge and looking for talented team players to join us as we help people live their financial best.

The Perks of being an Equifax Employee?

• We offer excellent compensation packages with market competitive pay, comprehensive healthcare packages, 401k matching, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential.
• Grow at your own pace through online courses at Learning @ Equifax.

What You'll Do:

• Market Opportunities: Discover opportunities in the market by interviewing customers, recent evaluators and untapped, potential customers. Validate urgent problems to show their pervasiveness in the market. Apply knowledge of legislative and regulatory changes to evaluation and determination of opportunities.
• Market Definition: Map needs with new target markets and analyze the market segments to actively pursue. Ensure that the targeted segments are large enough to support the current and future business of the product and the product’s position along with other Equifax Workforce Solutions compliance products.
• Business Plan/Case: Perform an objective analysis of a potential market opportunity to provide a basis for investment. Articulate what you learned in the market and quantify the risk, including a financial model.
• Distribution Strategy: Determine which channels best align with the UCM markets' buying preferences, as well as the overall strategy of the EWS compliance products. Nurture partner relationships as needed.
• Positioning: Provides Product Marketing with inputs for creation of product positioning, value propositions, and challenger-based messages to differentiate our UCM and compliance solutions.
• Product Profitability: In collaboration with Sales, Finance, Account Management and Operations, monitor and analyze key performance indicators to determine how well the product is performing in the market, how it impacts the company operations, and ultimately, how it contributes to profit. Recommend product adjustments as needed.
• Thought Leadership: Provides thought leadership through webinars, whitepapers, conference speaking engagements, case studies and other channels.
• Customer experience: Understands how clients use our solutions (delivery, on-boarding, experience, etc.); Collaborates with product marketing to develop and maintain key buyer and user personas; Understands the buying process.
• Competitive Landscape: Understands and communicates the competitive landscape for the UCM product suite as well as the landscape for UCM offerings in the HCM’s, payroll providers, background screeners, etc.
• Event Support: Participates in trade shows and annual Equifax Workforce Solutions Client Forum. Prepare and deliver content at client advisory board meetings and virtual focus groups.
• Collaboration: Collaborates with other teams, such as other product teams, pricing, product marketing, sales, account management, marketing communications, finance and technology.

Qualifications:

• Bachelor's degree, M.B.A. preferred
• 7+ years experience in B2B or B2C software product management role/sales/marketing in a complex business environment
• Excellent written and verbal skills
• Ability to develop effective working relationships with direct reports, peers, managers, and senior management within and across organizational lines, as well as with clients, prospective clients, partners and prospective partners.
• Track record of successfully delivering high quality projects on time in a fast-paced/rapidly changing environment.
• Strong analytical skills as evidenced by a proven ability to quantitatively and qualitatively analyze product concepts, strategic opportunities and competitive threats

Success Attributes of an Equifax employee; does this describe you?

• Accountability
• Bravery
• Curiosity
• Collaboration
• Think and act differently
• Trust
• Ownership
• Decide-Execute-Ship

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

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