Field Marketing Manager (Public Sector)

Job Description

Working within Appian’s Marketing team and reporting to the Director of Field Marketing of North America, the Public Sector Field Marketing Manager will be responsible for helping to plan, manage and execute Marketing programs to drive campaigns designed to grow and accelerate sales pipeline and revenue for Appian’s Public Sector Team. The role will also be responsible for operational, implementation and post-program reporting and activities.

Essential Duties And Responsibilities:

• Work closely with the Regional Vice Presidents to identify, recommend and implement lead generation activities in the Public Sector vertical (Civilian and DoD)
• Execute quarterly marketing plans to support lead generation activities
• Conduct research and develop feasibility studies to identify new opportunities for Appian
• Prepare and present ROI reports on program success and pipeline growth
• Determine fiscal requirements and prepare budget for Field programs
• Help foster Sales and Marketing alignment through regular updates, reporting and reviews
• Work closely with internal and external stakeholders to define goals, objectives and specific implementation plans that promote Appian’s brand
• Source venues, acquire supporting technology, coordinate development of materials (in some cases as it relates to trade shows) to execute a quality program
• Coordinate and carry out project deliverables on schedule and to budget
• Ability to travel up to 5-10% (when in-person programs re-start)

About You:

• 3 - 5 years experience in a Field Marketing Role in an Enterprise Software environment (knowledge of Public Sector a plus)
• Bachelor’s Degree
• Proven success working collaboratively with Sales
• Ability to think critically and creatively while multitasking and meeting strict deadlines
• Experience in crafting Public Sector results-driven marketing programs that drive pipeline growth
• Excellent presentation, project management and ROI reporting skills
• Ability to work in a collaborative, fast-paced, and results-oriented environment
• Flexible, organized, and detail oriented
• Strong verbal and written communication skills
• Experienced in using CRM and Marketing Automation tools

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination .