Marketing Automation Manager

Job Description

When you join Verizon

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Diversity and Inclusion at Verizon

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

What you’ll be doing...

You’ll be an essential member of the team responsible for owning and or contributing to the strategy and execution of customer acquisition, cross-sell and upsell programs. In addition to optimizing current campaigns, you will be working closely with the Product, Marketing Sciences, and Sales Teams to bring new growth ideas to the table for trial. You’ll present key metrics from those test runs and demonstrate real learnings to help guide decisions for the company. You’ll be a hybrid, combining a highly visible position within the Verizon Business Group (VBG) with working behind the scenes to accomplish goals and set strategy.

• Leading the development of campaigns based on both buyer and business needs in conjunction with Marketing Communications, Product Marketing, Partner and Sales Teams.
• Collaborating with Field Sales and Inside Sales to ensure lead management processes are followed in a timely fashion so leads are optimized for conversion to pipeline opportunities.
• Collaborating and partnering with internal Verizon teams and external vendors to understand the scope, deliverables, timelines, components and desired results of the campaigns.
• Making recommendations based on data in order to maximize effort and budget.
• Building, executing, and reporting on Marketo email campaigns and Salesforce telemarketing campaigns.
• Leading or collaborate on ideation and execution of new ideas, working closely with a multidisciplinary team of data engineers, product managers, sales, customer success, and marketing.
• Developing and gathering requirements for projects based on need and then driving them from strategy to execution in a fast-paced environment in an organized way.
• Curating audience segmentations.
• Advising an applying Compliance rules.
• Using Marketo and/or Salesforce to create marketing campaigns.
• Coordinating across multiple stakeholders associated with a project.

What we’re looking for...

Do you enjoy working with clients to create marketing campaigns? Are you experienced with Marketo, or Salesforce?

You'll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Four or more years working with B2B or B2C marketing campaigns.
• Experience with marketing automation tools such as Marketo and Salesforce.
• Willingness to travel.

Even better if you:

• A degree in Marketing or other related field.
• Telecommunications experience.
• One or more years of multi-channel campaign execution experience, either agency or in-house within the telecommunications or related service industry.
• Marketo Certified Associate and/or Marketo Certified Expert.
• Experience creating targeted campaigns that might utilize one or more of the following tactics: e-mail, online content, digital advertising, direct mail, webinars, and social media.
• Experience in creating a marketing strategy with documented successful results.
• Ability to manage highly complex, cross functional projects and initiatives.
• Strong organizational and project management skills.
• Experience in a matrixed organization structure and the ability to influence up, down, and across groups.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.