PaaS Digital Product Marketing Manager

Job Description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities

Location: Austin, NY, Raleigh
Digital Marketing position is responsible for leading and implementing the exciting world of Cloud native, Platform as a Service (PaaS) digital marketing efforts to help achieve market growth and revenue objectives. You are a developer/developer advocate with a passion for messaging or a marketer with passion for new and emerging technologies.

You will support and drive the marketing plan, product messaging and positioning, definition of the target persona and the narrative to support fast paced Organic, digital demand generation and customer marketing actions, including with strategic partners. You will take a hands-on, data-based and an Agile approach to collaborate and achieve results.

As a Product Marketing Manager, you must be self-motivated, must have demonstrated excellent leadership, collaboration and business acumen, and must have a good understand of marketing as well as the B2B industry overall.

Responsibilities Include:

• Represent the voice of the customer, advocating a point of view that serves their needs and differentiates our offerings.
• Quantify and segment the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition
• Understand the personas (buyer, influencer, user) of a buying cohort.
• Articulate IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describe how solution attributes deliver desired outcomes.
• Activate the marketing team members to bring the point of view to life with meaningful campaigns.
• Collaborate closely with “Organic” team, Digital Campaign team, Customer marketing team, other Product Marketing Managers, Product Managers (aka Offering Managers)
• Source the prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market to serve those needs.
• Review offering NPS score and win-loss analysis regularly to improve offering experience.

Required Technical and Professional Expertise

• 3+ years of experience in the Technology industry, across one or more of these key areas: Marketing, Customer facing roles like Sales, pre-Sales, deployment, architecting
• Demonstrated ability to understand the complex topic of cloud and simplify messaging

Preferred Technical and Professional Expertise

• Knowledge of Cloud native and Platform as a Service technologies; Hands on development experience preferred
• Self-starter, who works with various stakeholders and build solution, without much supervision
• Ability to deal with ambiguity and with a bias for action
• Assimilate available data, including Market data and anecdotal information to drive solutions
• Work well within matrixed organization and Collaborates with multiple stakeholders who may/may not have the same common objectives, and get work done

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
About IBM
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
Location Statement
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.