Talent Community - Multichannel (& Digital) Marketing EMEA Job

Job Description

Do you fancy to join our Digital & Multichannel Marketing Talent Community at Boston Scientific? Then.. Read On!

To continue making a positive impact on patients' lives and improve the working environment of Healthcare Professionals, we are continuously looking for talented Multichannel ( including Digital) Marketing Professionals who will be supporting the development and execution of a Multichannel and Digital Marketing strategies for Boston Scientific's in close collaboration with internal and external stakeholders across EMEA and locally.

A career within Boston Scientific is more than just a job. It's personal.

As a Leader in Medical Science, we are committed to solving the challenges that matter most - united by a deep caring for human life. If you are a natural problem solver with the imagination, courage, and spirit to make a meaningful difference, there is no better place to build your career.

Location: Any of the following hubs - UK ( Hemel Hempstead) ; France ( Voisins le Bretonneux) ; Germany ( Ratingen) ; Spain ( Madrid) ; Italy (Milan) ; Poland ( Warsaw).

As a Multichannel ( & Digital ) Marketing professional, you will be able to :

• EU Franchise marketing & Local marketing teams
  • Participate to shaping Division Annual integrated marketing plan
  • Orchestrate design, building and execution of multichannel campaigns (involving components such as emailing, website, social media, inside sales
• EU Digital team / Marcom team
  • Provide briefing and validate digital components of the divisional campaigns
  • Provide briefing and validate content components of the divisional campaigns
  • Possibly deal with our marketing agency directly when needed
• EU Cross-Divisional salesforce.com internal team
  • Customer data
  • Campaign execution tracking
• Division BUDs & BUMs:
  • Provide visibility on ongoing campaigns
  • Create buy-in and appetite to expand our multichannel operations

Your responsibilities may include:

Multichannel Lead Generation Campaigns

• Participate to preparation of Annual integrated marketing plan
• Orchestrate Planning, Design and execution of campaigns in close collaboration with EU mktg & countries
• Provide visibility to all internal stakeholders about campaigns progress and achievement
• Analyze & improve campaigns ROI
• Leverage MktgCloud – lead the professionnalisation of BSC multichannel campaigns

Digital Content – Community Management

• Websites – community mgmt : InTouch website, Master the Complex community, Articulate and facilitate production and upload of most current content
• Email Campaigns : Lead production of all content specific to our multichannel campaigns with a digital component, leveraging internal and external resources
• Specific tools (InTouch) : Develop branding tools and / or specific services to further promote and add value to our existing platforms

Remote Services Design & Admin

• InTouch / Educare website: ensure oversight of InTouch website future evolutions

Competition Oversight

• Regularly screen the market, assess what competition is doing, and make proposals to keep BSC ahead of the curve in delivering powerful customer journeys, and customer delight.
• InTouch newsletter: keep expanding reach, keep enhacing content
• Online case library: coordinate with existing initiatives to make sure everything is fully consistent and designed to deliver customer value
• ePreceptorship: Explore this option for Cardiology, based on Endoscopy experience and for other divisions

To join our Talent Community and be succesful in such a role, you would need to have:

• Excellent understanding of the Commercial function in the Healthcare industry preferrably)
• Operational role in orchestrating multichannel campaigns
• Good understanding of business Information and Reporting Systems
• Customer focus / Customer-centricity
• Communication skills
• Strong marketing background
• Appetite for working in a matricial / non-hierarchical environment
• Fluency (native or equivalent) in English

Would you like to find out more? Apply now to our Talent community today and we will come back to you in a timely manner!