Marketing Automation Manager Job

Job Description

Additional Locations: (n/a); US-MA-Marlborough; US-MN-Maple Grove; US-MN-Minneapolis

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

The ideal location for this role is Valencia, CA. Preferred locations include MN, MA or remote.

About the role:

The Marketing Automation Manager, Neuromodulation Patient Marketing is responsible for driving forward Boston Scientific’s data-driven marketing capabilities on the Salesforce Marketing Cloud platform. They will have proven experience taking marketing objectives and strategies and delivering the technology solutions in Salesforce to achieve and execute them. The Marketing Automation Specialist will be focused on the execution and constant optimization of emails, forms, automation rules, CRM data segmentation, and other marketing automation tasks that support the broader DTP/B2C Digital Marketing Strategy.

As a member of the Neuromodulation Integrated Marketing Communications department, the Marketing Automation Manager will work in cross functionally with varied stakeholders to create innovative marketing automation campaign plans that advance business objectives.

Your responsibilities include:

• Designs solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud’s suite of products
• Create and monitor outbound email campaigns and escalate both successes and problems
• Work with internal teams to translate marketing requirements into functional campaigns within marketing automation platform and CRM systems
• Assists marketers in making data driven decisions using reporting and analytics to improve and report on campaign performance
• Utilizes a blend of automation marketing, data administration / management and Salesforce implementation and management experience to provide nuanced and complex recommendations to disparate stakeholders
• Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations
• Uses deep knowledge in connecting data between Salesforce Marketing Cloud and Sales Cloud to enable campaigns
• Owns the full project lifecycle of Sales Cloud and Marketing Cloud implementations in an agile environment
• Identifies and deploys 3rd party tools and technologies that enhance marketing automation capabilities (e.g. SFDC Ad Studio, etc.)
• Partners with Product Owners, Digital Marketing Strategists and Digital Producers to plan, execute, and report on campaigns utilizing Salesforce and other adjacent technologies
• Curates an advanced customer segmentation strategy and manages the database from a business perspective to ensure strong data integrity and clean data
• Is the subject matter expert and owner of the business’ marketing data dictionary
• Creates and presents education and training on new marketing capabilities in Salesforce

What we’re looking for in you:

• 5+ years of experience as an experienced email marketer
• 2-4 years of experience working with an enterprise automated marketing/CRM solution (Salesforce Marketing Cloud preferred)
• Bachelor’s degree, MBA preferred
• Expert knowledge of utilizing the Salesforce platform for advanced marketing campaigns
• Experience building and managing lead generation campaigns is preferred
• Salesforce Marketing Cloud and Sales Cloud experience is preferred
• Salesforce Marketing Cloud Consultant, or similar credentials preferred
• Solid understanding of data management and database concepts
• Strong business case/user story development and implementation experience
• Proficient in marketing operations and campaign reporting
• Knowledge of email marketing best practices including deliverability, CAN-SPAM, and email data privacy
• High level knowledge of HTML, CSS
• Entrepreneurial spirit to help us shape our retention marketing initiatives and company
• Strong communication, presentation, and material preparation skills required
• Experience in medical device, biopharma, healthcare or another regulated field is a plus

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Requisition ID: 466743