Business Unit & Marketing Manager Job

Job Description

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.
Boston Scientific is an Equal Opportunity Employer

Purpose

• Create, direct, and lead the development and execution of the Country marketing and sales strategies for specific Boston Scientific product division(s). Assume accountability for the overall sales and business performance, including profit and loss responsibility. Responsible for managing all aspects of the divisional product franchises to establish and maintain a market leadership position in the country for the individual product lines. Determine and implement the appropriate sales models, by geographical region, city or account, to maximize revenue and profit. Lead the formation of the Strategic Plan through Market Opportunity Assessment and Customer Segmentation. Drive execution of the plan through leadership and coaching to the Marketing and Sales Team members.

Responsibilities

• Industry Knowledge: Responsible for providing continuous tools and education to group members to ensure up to date industry, competitor and product knowledge; Maintains knowledge of the industry and the competition continually seeking information from physicians, suppliers, and others to challenge, modify and prioritize strategies; Collects data from on competitorG��s sales tactics and prepares their team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on local/regional sales activities.
• Business Management: Monitors Italy sales performance on an ongoing basis, initiating corrective actions, preparing reports, summaries, analysis and documentation on all aspects of region management; Assists sales support/marketing staff members in activities such as sales promotion, training or market research in planning and executing special projects; Ensures the effective implementation of representative customer records, key contacts, reports and company policies; Develops and executes sales strategies and activities; Plans and controls expenses to ensure sales objectives are met within budget; Conducts quarterly sales reviews with team and manager, adjusts strategies in accordance with Country requirements.
• Marketing/Sales experience: Prepares quarterly regional sales forecasts and participates in the determination of market potential and sales expense estimates; Identifies sales forecast gaps, submits corrective strategies and implements aggressive sales growth; Develops and recommends expansion analysis of new field territories; Responsible for developing, implementing and monitoring a region targeting program; Identifies & recommends promotion programs and materials to help support the sales plan & strategy; Shares personal selling experiences in a way that motivates others and teaches applicable skills; Extensively coaches others in the field on a disciplined selling model; Models strong selling skills in front of the customer with others present and without taking over the sales process; Actively supports corporate/divisional selling initiatives by proactively assisting in the training and influencing their team.
• Clinical Excellence: Maintains the skills and knowledge to sell the entire product line to all applicable buying influences and can differentiates each product line against the competitorG��s products in front of the customer.
• Creative Economic and Value-Added Solutions: Identifies and develops working relationships with the economic buyer in their regions key accounts; Facilitation of contract negotiations involving all products within the region; Creates a compete GǣbundleGǥ of product and value-add services; Evaluates situations as they affect both the account/customer, as well as the countryG��s overall business needs; Helps define negotiation parameters for tough economically constrained customer situations.

What we are looking for?

• University Graduated, MBA is a plus
• Experience - Minimum 7/8 in similar positions such as Digital Marketing, Marketing, Sales (any Industry)
• Availability to travel
• English: Fluent Portuguese: is a plus
• Systems management - Sales Force, CRM, similar
• Competences - Know and work with digital media, Creative, Analytical, Marketing
• Interpersonal skills: Communication, Passion and motivation, Change management, Agility, Emotional Intelligence, Team management.

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose -- improving lives through your life’s work