DTP Marketing Manager Job

Job Description

Additional Locations: (n/a); US-CA-Valencia; US-MN-Maple Grove; US-MN-Minneapolis

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

About the role

The healthcare industry is changing rapidly with several market dynamics significantly impacting the patient care continuum. Among these dynamics is the rise of consumer empowerment and the increasingly proactive role patients are taking in the management of their healthcare. Boston Scientific sees this as an exciting opportunity to ‘Advance Science For Life’ by developing important new capabilities to meet the shifting demands of the patients we serve.

The Direct-to-Patient Marketing Manager, DTP & DTR Center of Excellenc e will drive Boston Scientific’s efforts to harness the DTP opportunity and to build essential global capabilities required to plan, execute, and measure best-in-class patient marketing. These capabilities will enable our Divisions and Regions to identify and seize unmet or underdeveloped market opportunities and to develop industry leading programs to reach patients and encourage them to discuss appropriate BSC devices and therapies with their physicians. This role will report to the Senior Manager of Patient and Referrer marketing in the DTP&R Center of Excellence.

Your responsibilities will include:

• Serve as thought leader for best-practices in pan-enterprise DTP value propositions and positioning.
• Support Business Units and Regions to develop patient insights uncovering unique and differentiated DTP strategies and programs.
• Provide guidance to Boston Scientific Business Units and Regions to identify, activate and accelerate DTP marketing opportunities.
• Support the Business Units and Regions to create integrated patient marketing plans with clearly defined objectives, effective strategies and tactics, and actionable measurement.
• Support the Business Units and Regions in their planning, execution, and measurement of DTP marketing, focusing on lead generation, nurturing, and attribution via both traditional and novel digital channels.
• Collaborate with Maximizing Marketing Value team to build pan-BSC marketing DTP skillset through training and sharing of best practices.
• Drive pan-BSC Patient Brand positioning and marketing communication efforts.
• Support pan-BSC DTP marketing communications strategy including digital marketing communication programs.
• Identify and implement new DTP insight, data, digital marketing and other capabilities/platforms that can be shared across all divisions.
• Lead ideation, planning, and engagement for enterprise patient programs such as Patient Advisory Boards and Patient Ambassador digitization.
• Partner with franchises on their Patient Advocacy Group strategies and develop internal guidance on engagement.
• Partner with Close the Gap on diversity marketing initiatives and best practices across franchises.
• Partner closely with Global Digital Marketing and the SFDC team on One Contact Per Patient enterprise program.

What we're looking for:

• Bachelor's Level Degree required. MBA or other advanced degree strongly preferred.
• Experience in life sciences or med tech industry strongly preferred.
• 5+ years of product or integrated communications marketing experience.
• Deep knowledge of brand strategy, positioning, messaging, and digital technology platforms.
• Experience leading both cross-functional teams and external agencies.
• Significant experience in direct-to-patient or consumer-focused marketing planning and measurement.
• Outstanding interpersonal skills including developing relationships, influencing, and collaborating at all levels in the organization.
• Successful leadership and project management experience.
• Ability to influence and work with all levels of the organization.
• Clear communication to senior level audiences, including Marketing VPs Executive Committee.

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Requisition ID: 466578