Integrated Marketing Manager

Job Description

What you’ll be doing...

The Integrated Marketing Communications (IMC) organization is responsible for leading all integrated marketing programs across the CMO and Verizon Business Groups (the Business Unit). As an Integrated Marketing Manager, you will lead the design of the marketing strategies, process and plans relative to launches, campaigns, promotions and products. You will own internal communication of campaign progress to all stakeholders, agency briefings, GTM kickoff and ensures flawless execution, reporting to the Senior Manager of IMC. You will lead the planning, management, execution and reporting on multi-channel campaigns that increase brand awareness, drive demand and provide customer insight. You will have the authority and independence to ensure that requirements, communication opportunities and risks of the various objectives are identified, managed and completed in a timely fashion in order to achieve on time completion of the program and its phases.

• Collaborating with product and field marketing leads to define campaign objectives, establish baseline brief.
• Partnering with internal teams (creative, media, research, insights, competitive intelligence, go to market, PR, AR, events, legal) to refine campaign needs and finalize briefing needs.
• Authoring and own strategic briefs for multiple products and lines of business, targeting multiple audiences – from working team to executive level overviews.
• Ensuring all projects are aligned with established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadline.
• Managing timelines and have your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time.
• Understanding emerging business trends, technologies, business intelligence and competitive threats to share back with the business and ensure strategy is aligned. Partnering with Insights team to fill knowledge gaps where they exist.
• Strategic planning of marketing initiatives.
• Being a single point of contact (POC) for the Business Unit (BU) and CMO organizations.
• Leading the strategic brief writing.
• Managing communication priorities for Verizon.

What we’re looking for...

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

You'll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience working with marketing research, research strategy, or consumer research methodologies.
• Willingness to travel.

Even better if you have:

• A degree in Marketing, Market Research.
• B2B Marketing experience, especially in the 20-500 employee space.
• Experience working with marketing research, research strategy, or consumer research methodologies.
• Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
• Translated market knowledge and strategy into compelling stories and tools for the sales team.
• Ability to manage multiple, complex projects simultaneously.
• Agency or consultant experience.
• Good communication and presentation skills.

When you join Verizon...

You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.

Diversity and Inclusion at Verizon

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.