Social Media Strategist, Strategic New Business

Job Description

Description

About IPSY:
IPSY is the largest beauty subscription in the world, with over 3 million monthly members, and the first brand to combine a rich community platform with a highly personalized commerce experience. Headquartered in San Mateo, with offices in New York and Santa Monica, IPSY brings together a diverse group of rule-breaking thinkers and creative problem solvers with a penchant for getting things done. From Marketing and Media to Engineering and Operations, we stand together to celebrate individuality and inclusivity—and we’re just getting started.
About the Role:

We are looking for a Social Media Strategist to support strategic new business from the ground up. You will play an integral role in shaping our innovative social content strategy and will drive execution in partnership with multiple teams. As a left- and right-brained thinker, you are a results-oriented self-starter that's on the pulse of emerging trends in the social stratosphere—and have a natural curiosity for what drives community delight and engagement.

Are you content-obsessed? Are you someone who is always plugged-in, and tracking emerging, the engaging buzz across social platforms? If so, we want to hear from you!
What You’ll Be Doing:

• Launch all key social channels for the new business initiative (IG, TikTok, FB, YouTube, etc.)
• Develop the overarching social media strategy including channel focus and KPIs, content strategy and influencer strategy
• Drive content ideation, planning, and execution across all social media platforms for strategic new business
• Manage the monthly programming calendar, ensuring it ladders up to key business objectives
• Engage with content creators to drive brand awareness, foster follower growth, and support key campaign launches
• Curate UGC to leverage across other marketing channels
• Monitor and engage in brand-related community conversations across all social media platforms
• Monitor competitors, social media groups, trends, tools, new applications, SEO, and user engagement to inform the content testing roadmap
• Partner closely with cross-functional teams in Creative, Brand Operations, Brand Partnerships, Influencer, and Lifecycle Marketing to drive alignment and execution excellence
• Set KPIs, monitor, and report on metrics and insights to inform strategy and execution to achieve KPIs

• Bachelor's degree or relevant experience required
• 3-5 years of concentrated experience in social media, preferably years within the beauty or lifestyle industries
• Strong ability to connect analytical insights with tactics to positively impact business performance
• Strong track record of developing and optimizing engaging content and building a social following
• Experience working with influencers
• Comfortable working in a fast-paced, innovative environment
• Highly organized with impeccable attention to detail
• Creative thinker who can problem solve
• Ability to multitask, prioritize, and take initiative
• Enthusiasm for partnering cross-functionally to drive results
• Very comfortable with Microsoft PowerPoint, Word, Excel, and Google Docs

• Competitive salary & equity grants
• Medical, dental & vision insurance
• Annual bonus program
• Paid time off & work from home flexibility
• Free Glam Bag Plus subscription
• Learning & development programs

We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.