Director, Integrated Marketing - APJ

Job Description

Director, Integrated Marketing - APJ

Location - Singapore

THIS IS TERADATA: With all the investments made in analytics, it’s time to stop buying into partial solutions that overpromise and underdeliver. It’s time to invest in answers from your data which improve productivity, reduce inventory or increase customer retention to name a few. Only Teradata leverages all of the data, all of the time, so you can analyze anything, deploy anywhere, and deliver analytics that matter most to your business. And we do it in the cloud, on premise or anywhere in between – at the scale your business requires.

THIS IS YOUR OPPORTUNITY: Teradata is looking for an innovative, hands-on leader who will define the integrated marketing strategy and tactics for Teradata, APJ marketing. Reporting to the VP of APJ Marketing, this position will lead a team of direct reports driving end to end campaign strategy and execution through consistent framework and scale supporting the APJ business growth in the hybrid, multi-cloud world.

The ideal candidate will be an experienced marketing leader with a proven track record in managing and influencing direct as well as cross-functional teams, strategizing and executing large-scale campaigns, promotions and activities for cloud and as-a-service offerings. He or she is highly motivated, customer focused, performance driven, creative with excellent digital marketing, executive engagement and communication skills.

YOUR RESPONSIBILITIES:

• Lead a regional campaigns team responsible for all aspects of integrated, digital marketing campaigns & programs across owned, shared, earned and paid media exceeding set KPIs for awareness and demand gen activities in APJ
• Define digital marketing campaign and ABM framework and processes to win New Logo accounts in Cloud with deep knowledge and understanding of the Cloud Customer journey
• Collaborate with global campaigns team, country sales and marketing teams and channel teams to effectively adapt, plan and execute both global and regional campaigns
• Own Executive Programs creating engagement opportunities with CxO audiences through Customer Advisory Board, EBC and other direct programs
• Align marketing plan and execution with regional/market needs and goals. Own and be accountable for demand generation funnel, targets and outcomes for APJ.
• Ensure continuous optimization of awareness and demand gen activities through objective review and improvement of contents and marketing mix
• Responsible for overall APJ marketing budget, investing it judiciously and owning the ROI
• Leverage and adapt various martech stacks in campaign design, execution and optimization
• Drive marketing to, through and with GTM partners in cloud including Cloud Platform Partners and Managed Service Providers
• Lead APJ-wide Marketing projects as and when necessary

YOUR QUALIFICATIONS:

• A Bachelor's degree, preferably in Marketing or Technology, MBA preferred.
• A minimum of 13+ years of experience in marketing, campaigns and people leadership skills in high-tech companies of which at least 5 in people management positions
• Deep knowledge of digital marketing(ABM and related tools, web, social, SEM, display, content syndication, retargeting) including state-of-the-art marketing automation capabilities and how to utilize them to engage target audiences.
• Well versed in marketing hybrid and multi-cloud environments as well as as-a-service solutions
• Industry knowledge relevant to Teradata, data analytics and cloud market is an advantage
• Strong communication skills, both written and verbal, is a must
• Proven success in managing in a matrixed organization and working with virtual teams
• Demonstrated ability to develop and adapt marketing content tailored to engage specific personas

YOUR APPLICATION:

Change with us the way people live and work thanks to their data. Please submit your application exclusively via careers.teradata.com. We look forward to getting to know you.

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