Marketing Operations Manager, APAC

Job Description

Coursera is a leading online learning platform for higher education, where 71 million learners from around the world come to learn skills of the future. More than 200 of the world’s top universities and industry educators partner with Coursera to offer courses, Specializations, certificates, and degree programs. Thousands of companies trust the company’s enterprise platform Coursera for Business to transform their talent. Coursera for Government equips government employees and citizens with in-demand skills to build a competitive workforce. Coursera for Campus empowers any university to offer high-quality, job-relevant online education to students, alumni, faculty, and staff. Coursera is backed by leading investors that include Kleiner Perkins, New Enterprise Associates, Learn Capital, and SEEK Group. The Enterprise Solutions team serves global organizations, including leading companies, governments, and nonprofits, who seek to upskill or retrain their workforce with the world’s best education. This team is made up of three sub-teams: Sales, Customer Success, and Revenue Strategy & Operations. The teams operate globally and have members based out of our offices in Mountain View, New York, London, Gurgaon, and Abu Dhabi. We are seeking a proven professional in marketing operations to support our team. The ideal candidate is passionate about B2B technology, data management, marketing automation infrastructure and revenue operations. This role will act as a strategic business partner to Demand Generation, Sales Development, Sales Operations and Data Science teams, in order to drive implementation of marketing processes and technology, support sales and marketing initiatives, and identify opportunities for continuously improving results.

Responsibilities:

• Oversee the lead management end to end, and update or create workflow based on new business requirements
• Manage the data governance and strategy within Marketing Automation and CRM systems, including data input process for records added or modified through Marketo, ensuring accurate and timely synchronization with Salesforce and other integration
• Build and continuously monitor weekly reporting of database KPIs, including data coverage for target accounts and key personas in each business segment
• Work closely with Demand Generation, Product Marketing, Data Science, and Sales Operations, as well as the Sales Development team to continuously improve the quality of leads and conversion rate to pipeline
• Outline and improve system workflow to increase the scalability and efficiency of the marketing organization; Comfortable with Salesforce Process Builder, Rollup Helper, Formula field etc.
• Integrate, enhance and monitor new tools and software integrated into our existing B2B marketing tech stack to drive optimization and automation

Basic Qualifications:

• 3+ years proven experience in Marketing Operations at a SaaS company
• Salesforce and Marketo admin experience is a must
• Proven success in building strong relationships with internal stakeholders; within marketing, sales, and operations teams
• Strong verbal and written communication skills to effectively communicate complex problems and propose solutions
• Structured thinker, with strong project management skills and attention to detail
• Self-directed, flexible, creative, comfortable in a dynamic, collaborative environment

Preferred Qualifications:

• Proficiency in LeanData, Outreach, Drift and other marketing technology
• Strong understanding and experience with the subscription SaaS model and metrics

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected]. Please review our CCPA Applicant Notice here. Apply for this job