Performance Analyst - Marketing

Job Description

About Vanguard

Vanguard Australia has been helping investors achieve their long-term financial goals for over 20 years. Serving institutional and individual clients, and financial advisers, we offer investment solutions that are low-cost, diversified and robust through time.

With more than AUD $6 trillion in assets under management Vanguard is one of the world’s largest global investment management companies. In Australia we partner with institutional clients, financial advisers and individual investors to offer low-cost investment solutions. Our comprehensive range of managed funds, exchange traded funds (ETFs) and tailored investment solutions are built to support long-term investment success for our clients.
Our Team & Opportunity

The past 18 months have seen significant transformation for Vanguard Australia in business strategy and in the discipline of Marketing. A strategy to grow our direct to investor offering has seen the Personal Investor platform launched in 2020 and it was announced that Vanguard will develop a Superannuation offer to enter the market in 2021. Vanguard also appointed its first Global Chief Marketing Officer and in Australia, Marketing is now a standalone function with a growth agenda to serve both our intermediary clients as well as direct to investors.

We have a newly created role as a Senior Performance Analyst who will utilise data & analytics to influence and impact our go to market strategies for our Superannuation offer. Whilst this role is a part of a cross functional team, it leads our overall end to end optimisation of insights and analytics impact on our customer experience and business decision making in Superannuation.

What you will do

• Lead the recommendation and delivery of end to end analytics solutions to drive customer experience and business outcomes. These include creation and iteration of models (media mix, attribution, behavioural/segmentation), A/B testing, customer/business impact analysis procurement of external datasets, customer sentiment analysis and an evolution to introducing AI and analytics self service capabilities
• Effective story telling of data and insights through strong visual design, production and overall synthesis of reporting to a diverse set of stakeholders
• Application of governance and oversight in data preparation, logic, integrity and serve as customer data steward and analytics subject matter expert
• Lead the design and documentation of business requirements for analytics solutions.
• Exercise change leadership to uplift data literacy through implementation of people, process & technology initiatives
• Deepen the capabilities of the Insights & Analytics Centre of Excellence (CoE) by staying across industry trends, as well as partnering with US measurement teams to leverage and continually introduce analytics best practice to Vanguard Marketing.

What we are looking for

• Undergraduate degree in a related field is desirable and any relevant post graduate qualifications would be highly regarded.
• Demonstrated experience in a direct to consumer marketing analytics function, with superannuation or financial services experience highly regarded
• Ability to work in a dynamic and highly cross functional team, experience working with agile methodologies would be well regarded
• Strong technical skills across Adobe Analytics, CRM, data extraction and analytics, Tableau and marketing technology solutions.
• Experience using Python, SQL or other programming languages for data analysis and manipulation.
• Previous experience in synthesising and presenting insights to stakeholders.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Where to from here?

If you would like to discuss further please contact Richard Maher from our Talent Acquisition team on [email protected].