Sports Marketing Manager, Cycling

Job Description

Role: Sports Marketing Manager, Cycling

Location: London, UK

The Role

We’re on the lookout for a Sports Marketing Manager to own and manage day-to-day relationships between Zwift and pro cyclists and ambassadors around the world. With a seasoned pedigree in the sport of cycling you’ll bring the perfect combination of ‘what you know’ and ‘who you know’ to make sure the Zwift brand transcends all others by its association with professional cycling; road, MTB, gravel, and cyclocross, with a focus on both men and women athletes.

Maintaining an understanding of Zwift’s esports strategy is key, and when the time comes, being able to help find, win over and manage relationships of professional and semi-professional esports athletes will be key to the growth of this role.

Often working independently in the field, this role requires a self starter, with solid interpersonal skills and a safe pair of hands to strengthen Zwift HQ’s sports marketing strategy and delivery in cycling.

About Zwift

Zwift is the fitness company born from gaming, and we’re on a mission to make More People. More Active. More Often. The Zwift platform delivers an at-home training game that connects cyclists and runners in over 195 countries and counting! Launched from the sunny shores of Long Beach, California in 2014, we’ve grown to over 300 Watopians (that’s what we call our employees) and we have people in New York, Tokyo, Rio de Janeiro and London.

Some reasons we think you will love it here

We are an encouraging, innovative, and passionate team. We like bikes. We like running. We also like local ice cream shops, game nights, and our "Pets of Zwift" Slack channel. You'll be surrounded by awe inspiring people, even in your remote work setting. Although there are amazing athletes that work here; our team consists of people from all walks of life. Whether you’re a current Zwifter, at the beginning of your fitness journey, or neither one of these, there is a place for you here. Different perspectives are important, they allow us to continually grow and evolve - One Zwift for All!

Did we mention that we encourage you to workout while you work from home? Zwift, run, yoga....we’re in!

How we’re handling Covid-19

We are beyond grateful to continue to grow as a company during this unusual time. Our #1 priority is ensure the health, safety, and sanity of our current and future Watopians. We want to share with you what we’re doing and what you can expect.
Since March, all of our Watopians have been working remotely and will continue to do so until we know it is safe to collaborate in person again. As you go through the virtual interview process, don't be alarmed if children or pets make a guest appearance. We won't think twice if we get to meet any members of your family. If we are fortunate to welcome you to the team, we will get you all the necessary equipment, hardware, and furniture needed to get you ergonomically set up and productive at home.

Work From Home (WFH) life can be challenging in many ways. We have and will continue to take steps that ease some of the burden for our Watopians including:

• Monthly stipends to help offset additional expenses incurred with WFH.
• Access to mental health & wellness resources including Headspace, Unmind, and Spring Health.

What you'll do

• Service in-bound requests from athletes, teams and event owners requesting Zwift technical support.
• Liaising directly with Zwift’s Events and VIP Services Lead, international marketing teams and country reps to coordinate Zwift white-glove and remote installs.
• Co-manage a budget (with Events and VIP Services Lead) focused on supporting the installation of Zwift hardware to pro cyclists, VIPs, teams, clubs, event owners and private businesses.
• Managing pro-athlete involvement in marketing campaigns, including advertising shoots, social media delivery, IRL events and in-game events.
• Align with esports team strategy in order to advise on pro athlete and team involvement in Zwift eSports programming.
• Liaison with Zwift HQ to make sure Zwift is supporting all necessary in-game equipment and sponsors linked to Pro Riders and Teams affiliated to Zwift.
• Work with Zwift’s in-house Commercial Team to make sure Product Placement terms (i.e. Zwift permitted to use place brands in game) are in place with Teams and Sponsors.
• Co-manage the in game entitlement process for pro cyclists, VIPS and ambassadors, and coordinate the creation and entitlement of sponsor correct product with game art and community support teams, e.g. bike & kit design.
• Coordinating the sign-off of marketing materials across PR, social media and advertising with pros and stakeholders in pro cycling.
• Help to formulate and deliver Zwift Terms of Service, which ensures Pro Athletes get fantastic service from Zwift in exchange for Zwift benefiting from various tiers of support.
• Maintain, identify, develop and nurture relationships with key sports agents and managers, athletes, and teams; maintain awareness of emerging talent.
• Auditing and reporting Zwift usage by pro cyclists and maintaining relationships with key Zwift athletes.
• Liaison with Pro’s and Teams involved in the Zwift Academy programme.

What we're looking for

• A practical knowledge of Zwift and appreciation of the Zwift brand.
• Bachelor’s degree in marketing or related field and 3-5 years experience working in marketing or relevant field.
• A networked professional with an excellent industry reputation. Given current priorities, an understanding of the sport of cycling; road, MTB, cyclocross, including World Tour, Pro Continental, amateur team operations, and developmental programs.
• A commitment to travel with work. Expected travel 25% annually.
• A creative thinker capable of designing Zwift marketing programming around pro cycling.
• Strategic thinking skills, exceptional communication skills, including presenting and training abilities.
• A ‘buttoned down’ individual capable of working independently and remotely from Zwift HQ.

Some Reasons We Think You'll Love It Here:

• Fast growing, collaborative environment. Your job will never get boring!
• Awesome team of talented individuals who love what we do
• Employee perks and benefits including a fitness program and fantastic industry discounts
• Amazing office locations and amazing WFH support until we get back to them
• Did we mention that we encourage you to workout at work...Zwift, run, yoga....we’re in!

Of course we are nothing without our Values to ground us and ensure we run and build a Company where people love to work, feel like they are welcomed, included and belong. Only then, can they thrive and do their best work. The Values we strive to live everyday:

• Make It Fun
• Elevate Teammates
• Cultivate Our Community
• Always Level Up
• One Zwift for All

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected]. To learn more about how Zwift collects and uses your personal information during the application process, please see the Zwift Applicant Privacy Notice.