APAC Marketing Manager

Job Description

About Us Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like Buzzfeed, LinkedIn and Red Bull have chosen Alida, formally Vision Critical, as their secret weapon. Alida's unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on LinkedIn, Twitter and Instagram. Equally important to the success of our business are our people. We couldn't do what we do without our awesome Lider's and look forward to welcoming a new Lider, you to our Alida family. Join us and let's make a difference together. APAC Marketing Manager You are a demand marketing leader, with strong SaaS experience and passion in building high performance programs and strong partnerships across teams. You have a proven record of translating business objectives into demand gen tactics and campaigns that drive pipeline and revenue growth. You are able to quickly understand the needs of customers and prospects and translate them into compelling demand strategies across industries and personas. You have built strong partnerships in your past roles, allowing you to win mind-share and credibility across diverse sales, content, product, and operations teams. You are able to successfully manage near term sales-enablement programs while also focusing on long term marketing awareness programs. The APAC Marketing Manager will orchestrate integrated marketing programs for the APAC region. You will work closely with regional sales, partner and customer success teams to plan and execute marketing activities that generate demand and build new sales and retention and expansion pipeline.

Job Responsibilities:

• Work closely with and enable Sales and Customer Success teams to ensure that the marketing campaigns are implemented and optimized, focusing on quality rather than quantity
• Meet regularly with regional sales RVP to determine campaign prioritization and potential revenue impact
• Identify content and channel gaps in customer journey, work with the Content team to develop long form content, create short form content and assets
• Monitor and collaborate with sales to ensure all marketing generated activities are being handled by the appropriate sales resources in a timely manner
• Identify, plan, and execute physical events, virtual events, and webinars. Develop event and speaker materials, work with partner to co-host events, and where needed act as host/mediator
• Work with Marketing Operations CoE to track, measure and evaluate program effectiveness/ROI and improve every marketing campaign
• Develop, implement, and manage a variety of marketing campaigns that promote the products and services of our team
• Co-create campaigns and go-to market offers with our partners in APAC
• Identify and apply for co-marketing programs and funds (MDF)
• Increase the marketing funnel efficiencies and optimize the marketing conversion paths
• Increase qualified marketing leads and conversion rates for the sales team.
• Manage the expense and budget of campaigns, and estimate monthly lead volume and cost

Requirements:

• 5+ years of SaaS or tech marketing experience
• Bachelor’s Degree in Marketing and 5-7 years in related fields required
• Specific experience with B2B marketing is most desirable
• Ability to think strategically and align multiple stakeholders’ groups
• Strong, demonstrated understanding of localized marketing approaches to acquisition and customer retention
• Demonstrable experience with email marketing, lead generation and account based marketing
• Highly creative with excellent analytical abilities
• Team player with ability to develop effective working relationships across the organization
• Excellent written and verbal communication skills
• Excellent copywriting and copy editing skills
• Strong organization skills, and ability to maintain an exceptional attention to detail in hands-on execution
• Knowledge of marketing platforms that include but not limited to CMS, CRM systems (Salesforce, HubSpot, Google Analytics, DemandBase)

Ready to join our team? If you are customer and people centric and are interested in helping Alida deliver on its commitments and taking your career to the next level, we invite you to apply online now. Please note that due to the high volume of applications received, only short-listed candidates will be contacted. We know there are many options in the marketplace and want to sincerely thank you for your interest, and taking the time to apply to Alida. We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Alida Job Applicant CCPA Notice at Collection Last updated: January 1, 2020. This Job Applicant CCPA Notice at Collection describes the categories of personal information that we, Alida Inc. and our corporate affiliates, collect about you as a California resident applying for a job with us, and the purposes for which we use your personal information. We recommend that you not disclose sensitive personal characteristics (e.g., religion, philosophical or political beliefs, or financial data) in your resume/CV or any materials you initially submit in support of your application. If you provide information about others (e.g., reference contact details), please first ensure you have informed them that you will be providing their information and that they are happy for you to provide it to us. When you submit a job application to us, we collect your name, contact details, education and work experience, contact details of your former/current employer, information about your educational background, your work and other professional experience, and any other information you voluntarily submit, such as the information you provide in an application form, CV or resume or public profile you share with us. We use these categories of information to determine your suitability for the role for which you have applied or for similar roles within the Alida group of affiliates, and contact you about your application if we have questions or would like to schedule an interview. If your job application progresses, we may collect information that you provide during any interviews with us and, subject to applicable law, through any background or reference checks we perform on you. We use these categories of information to further evaluate your suitability for the role for which you have applied or for similar roles within the Alida group of affiliates and decide whether to extend a work offer to you. If we extend an offer to you, we may request and collect additional information from you, such as proof of eligibility to work in country (e.g., a passport or visa), tax information, bank account information, benefits eligibility information and other information. We use these categories of information to take steps to start a work relationship with you. We may also use any or all of the above categories of personal information to comply with applicable laws and administer our compliance with such requirements (such as under employment and immigration laws), and exercise or defend our legal rights. In the event of a proposed merger, acquisition, sale or other business transaction involving our business or its assets, we may use your personal information in ways that support or give effect to the transaction. Job applicants who have a visual disability should please visit our accessibility plan page to request this Notice in an alternative format. Please see our Supplemental CCPA Disclosures at [email protected]. #LI-HK Apply for this job