PPC Marketing Specialist

Job Description

THE JOURNEY TO YOUR DREAM JOB COULD BE JUST A CLICK AWAY... In 2012, Tuft & Needle ( tn.com ) revolutionized the mattress space by turning the focus to the customer with always-honest pricing, an insistence on high-quality products, and world-class customer experience. We started our journey with two software engineers and a dream and today we have grown to a team of more than 175 talented people, working each day to bring the world premium sleep products at an honest cost. At Tuft & Needle, our Pay Per Click Marketing Specialist(PPC) will be responsible for launching best-in-class techniques to improve paid search traffic to tn.com . The PPC Specialist role includes opportunity analysis, keyword research, ad-copy writing, campaign setup and optimization. This position requires a strong drive to deliver results in the form of increased qualified traffic and an appetite for continual improvement. This position is great for an analytically-minded marketer with a passion for the Internet, and PPC strategy. * This role is designed as a full-time role. It will not be open to agency or freelance work.

RESPONSIBILITIES:

• Assist with strategizing, building and managing daily execution of digital media paid search campaigns
• Responsible for implementing, optimizing and analyzing pay-per-click search-engine marketing activities across multiple brands and accounts
• Manage the day-to-day search marketing activities across multiple search engines(Google and Bing) including the campaign planning, implementation, budget management, performance review, and optimization
• Keyword and audience research(discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns. Grow and optimize our keywords portfolio through testing(A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
• Continuously improve digital accounts with a proactive mindset by capturing and analyzing the appropriate data/metrics, insights and best practices, and then acting on the information
• Create and deploy an effective paid media strategy which includes strategy around landing pages, ad creative
• Perform rigorous campaign analysis to determine performance, ROI, and optimization opportunities, in an effort to ensure that goals are being met or exceeded
• Drive continued innovation and best practice implementation
• Be an expert in PPC and stay abreast of new technologies in the search and, overall, digital space
• Become a product expert in our industry; understand the top issues and new developments

QUALIFICATIONS:

• Minimum BA/BS degree; preferably in the field of Advertising,Marketing, closely related discipline, or equivalent work experience
• 2+ years of experience in Paid Search(agency or client-side), PPC/SEM in marketing, sales or agency environments - search engine experience and knowledge of digital-based business models
• 2+ years in digital marketing(eCommerce preferred)
• Knowledge, experience, and ability to perform both manual and automated bid optimization strategies
• Experience with PPC, bid monitoring and adjustment of paid search digital media campaigns across multiple sites, defining terms and writing effective copy
• Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
• Demonstrate an expertise in PPC; Staying current with new advances in search-engine marketing, competitive landscape, and keyword research
• Working knowledge of Google Analytics, conversion tracking software, eCommerce, and the interplay of PPC/SEM and local search

YOU'LL SLEEP WELL WHEN YOU WORK WITH US Our people . You'll work with some of the most talented, supportive, and savvy individuals out there. We're very proud to work with each other. We're shaking up the mattress industry and delivering an experience for clients they would never expect. And we’re proud of that too! Our product . Each team member receives a great bundle of products for themselves. You will too if you join the team! Your friends and family will also have access to a great product discount. Our benefits . We offer comprehensive health benefits for you, eligible partners and dependents. We have paid maternity & paternity leave, 401k with a match, a generous vacation plan, and so much more. Tuft & Needle is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. Your experience is important to us. If you have any questions with your application, please contact our Candidate Experience Team at [email protected] Apply for this job