Digital Content Strategist

Job Description

Company Description

Paying the right way, getting paid what you’re worth — it’s complicated, and it matters. Compensation used to be a dark art. Not anymore. PayScale helps employers and their employees understand the right pay for every position and effectively communicate about compensation.

PayScale pioneered the use of crowd-sourced compensation data and unique matching algorithms to power the world’s most advanced compensation platform and continues to be the compensation market leader, featured in G2 Crowd's 100 Best Software Companies for 2018, based on user reviews.

We foster a working environment that generates new ideas, promotes ownership and experimentation, and encourages highly motivated individuals to be truly creative. Are you forward-thinking, tenacious, and inventive? If so, PayScale may be the perfect place for you to grow your career!

Job Description

About Us : The Demand Generation team is a group of innovative marketers responsible for developing PayScale’s top of funnel. We partner with our sales and customer success teams to reach target accounts, buyers, and customers through high-impact initiatives.

About You: Our ideal candidate is a savvy content marketer and optimizer keen on driving digital engagements through personalized, product-based messaging. Taking a piece of content, and positioning it a multitude of ways to ensure the most thoughtful message to our audience, demonstrating consistency across each touchpoint. Crafting the right message, with the right tone, for the right channel to drive engagements. Content optimization is what sets our candidate apart by knowing how each line of copy from the headline to the CTA can make all the difference.

Day-in-the-Life : As the Digital Content Strategist, a typical day may include the following...

• Partner with your counterparts on the Acquisition and Customer Demand Gen Teams to conceptualize campaign strategy, target audiences, and positioning
• Partner with the Corporate Content Marketing Team to use corporate content and thought leadership for Demand Gen campaigns, taking hero content and building applicable, campaign messaging to support.
• Write targeted channel-based campaign copy, layering on persona-based messaging, positioning, CTAs; uniquely pivot copy across channels (i.e., targeted landing pages, email, paid media, webinars)
• Optimize, optimize, optimize. Live in the data to understand what messaging is working and what isn’t. What is getting us the right qualified leads to engage, and how to scale; Interpret findings to the broader team for continual campaign refinement

Qualifications

Experience:

• 5-7+ years of content marketing experience, ideally working in/with revenue-based, demand gen capacity
• Experience writing campaign copy for B2B tech products and audiences
• Bachelor's degree (preferably in marketing or communications-related field)

Skills :

• Strong, short-form writer; media writing experience also a plus
• Understanding of B2B campaign strategies, channels, etc, and how to use various messaging techniques across
• Strong analytic thought process and ability to interpret and apply findings
• Highly organized with excellent attention to detail
• Ability to work with agility across projects, testing as you go

Tools :

• Basic understanding of Marketo (or similar marketing automation platforms) and paid media platforms; both primarily for campaign and analytics structure
• WordPress preferable

Additional Information

Hiring Process: “Change is the only constant in life (and PayScale)” – Heraclitus (okay, so we paraphrased a bit). The hiring process outlined below is a rough overview, and is subject to change based on business priority, interviewer availability, etc.

1. Phone interview with Talent Acquisition
2. Video interview with the hiring manager
3. Campaign content writing sample
4. Video loop with key members of the team

Benefits & Perks – The Highlights:

• Flexible Paid Time Off policy
• 10 paid holidays
• Amazing Medical/Vision/Dental/Prescription coverage: 100% company-paid premiums for employees; 50% for eligible partners and dependents
• Flexible Spending Account (FSA) options for pre-tax employee allocations towards: Medical, Dependent Care, Parking, and Transit
• Long Term Disability, Short Term Disability, and Company-paid Life Insurance
• Competitive Maternity and Paternity Leave, and onsite Mother’s Room
• 401k which vests immediately, complete with company match
• Onsite bike storage, lockers, showers, and clothes dryer
• Ergo friendly chairs and sitting-standing desks
• Company-hosted happy hours every Friday afternoon
• Fido Fridays (our canine colleagues join us every Friday. WOOF!)

Equal Opportunity Employer: PayScale provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. PayScale complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.