Manager, MarTech

Job Description

Position Title: Manager, MarTech Tagging & Analytics

Reports To: Director, MarTech Office Location: Boca Raton, FL

Newell Brands is seeking an experienced Tagging & Analytics Manager for our Ecommerce Marketing Technology group. This role will oversee the continued enhancement, design, and delivery of our Tagging and Consent Management Systems. The MarTech Tagging & Analytics Manager will lead a team to enable Newell's web analytics platform, govern data layer & 3rd party tagging configurations, and fortify compliance with consent management on all web properties.

Responsibilities

• Provide technical direction and leadership on design, development, and testing of Tagging and Consent Management Solutions
• Design, build, test, and monitor of our Web data layer and web tags/pixels
• Implement and maintain a technical solution for consent management with current and upcoming regulatory requirements
• Ensure governance of consumer data taxonomy, consistency, quality, and consent compliance
• Guide, mentor, and manage a team of Tagging and QA engineers
• Partner with cross-functional teams and stakeholders
• Maintain Tag Management platform, releases, and enhancements needed to support business processes and goals
• Identify opportunities for maximizing web analytics features to improve internal business processes and consumer experiences.
• Be informed and inform stakeholders of changes in the digital marketing industry that will affect 3rd party tagging and web analytics
• Develop, own, and lead project timelines for initiatives
• Ability to identify data quality issues, sensitive data integrity, navigate multiple data sources, and work to resolve data quality issues

Qualifications

• Bachelor's degree in Computer Science or equivalent technical job experience
• 5+ years’ experience in eCommerce or B2C
• 3+ years’ experience in tag management solutions such as Adobe DTM/Launch, Tealium, and Google Tag Manager
• 2 to 4 years of managerial experience managing a technical team
• Expertise in Google Analytics & Google Tag Manager experience is preferred
• Hands-on experience working on 3rd party tracking implementation' s using tag manager templates such as Criteo, Commission Junction, etc.
• Solid understanding of data layer concepts, data modeling & governance, digital analytics implementation, and event handling methods via the DOM event model
• Experience working with jQuery, Regular Expressions, HTML CSS selectors
• Hands-on experience with one or more web analytics tools such as Google Analytics and debugging tools like Google Tag Assistant, HTTPWatch, WASP, and ObservePoint
• Technical solution-oriented and excellent analytical skills
• Effective communication and collaboration skills
• Able to work well under pressure managing multiple competing deadlines
• Experience must include working in a scaled agile delivery framework (SAFE) using agile software (JIRA and Confluence) or the equivalent preferred
• Strong project management skills

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.