Associate Trade Marketing Manager - Writing (12 Months contract)

Job Description

Position Title: ASSOCIATE TRADE MARKETING MANAGER - WRITING (12 MONTHS CONTRACT) Reports to: Sr. Manager Channel Marketing Location: Milan Job Summary: The Associate Trade Marketing Manager will commercialize sales and marketing programs across all Channels of distribution in Italy, identifying and executing Channel-specific business growth opportunities. Scope of responsibilities include the integration of the Channel profile into trade marketing strategies/sales plans, aligning on Channel priorities with Senior Trade Marketing Manager and regional Sales Director, establishing those priorities across Customers and sales teams.
Job Duties:Specific responsibilities will include but are not limited to:Channel Strategy
• Leads establishment of Channel priorities, Identifies Priority customers & establishes with local sales teams
• Contributes in development of Channel/Regional strategy for specific Channels/Customers
• Leads integration of Channel profile into trade strategies and sales plans
Annual Planning
• Understands the market insights and uses those to contribute to annual planning and longer term strategy.
• BTS detailed by sku preparation for YOY growth, maximise space.
• Evaluates the market to give channel perspective for range assortment – pan EMEA range by channel.
Business Plan Execution (Channel & Customer)
• Develops and aligns with Senior Trade Marketing Manager on trade commercialization plans by Channel within EMEA region in alignment with strategy.
• Articulates Channel Plans to priority customers in alignment with strategy.
• Monitors accuracy and deployment of plans
• Monitors channel performance and identifies solutions for corrective actions to the plan
Intelligence
• Monitors Customer/Channel intelligence (orders, ships, POS, IRI, and customer inventory) taking corrective action as needed
• Shares Channel business data (market, shopper, and end-user) ensuring integration into key customer plans and decisions
• Customer / Channel intelligence is shared within regular business review forums.Pricing and Trade Fund Guidance
• Monitors pricing across Brands and Channels and liaises with Sales Direector and Senior Trade Marketing Manager
• Clarifies Channel and Regional promotion and pricing activity to ensure alignment with Strategy.
In Store Activation
• Plans range implementation, in-store presence, activities to drive stronger sell through (POS, FSDUs, Front of Store, GE, Overlays Customer and Consumer Programmes)
Perfect Launch
• Optimizes new product launch and merchandising activities for Channels across markets in scope
• Manages and enables launch activation tactics for Channel/Region
• Ensures communication with Sales and Demand Planners for correct set up / forecasting / soft or hard product changes

QUALIFICATIONS• Bachelor's degree (emphasis in business/marketing or related field), MBA or other advanced degree highly preferred
• 5+ years of experience working with a leading CPG company (Channel Management, Brand Management, Marketing, Sales or related position), preferable with Mass & Discounters Channel experience in Mass / BLX
• Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
• Advanced analytical skills and computer software proficiency (e.g. Excel, PowerPoint, SharePoint, etc.)
• Strong familiarity with syndicated data, measures and software (e.g. NPD, Nielsen/Nitro, IRI, Consumer Panel.)
• Multi-channel experience and shopper understanding.
• Must be able to travel 10-20% of the time.
PLEASE SEND YOUR APPLICATION IN ENGLISHNewell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at http://privacy.newellbrands.com/job_en.html
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