Marketing Operations Manager

Job Description

Our Growth Mindset (The Mission): Think back on your time in school and a project or experience that got you fired up, curious, and motivated to try your best. Can you remember one? If you’re like us, there are some projects we remember decades later -- those times when we were so engaged in what we were doing that we couldn’t help but learn. Seesaw is a learning platform that brings educators, students and families together to deepen student learning. Teachers design and facilitate powerful learning experiences, students create, reflect, collaborate and make their learning visible, and families actively support and celebrate student learning. Seesaw is used by millions of K-12 students in over half the schools in the U.S. The Curriculum (Your Role): As a Marketing Operations Manager, you will be responsible for the operational strategy and execution of all marketing campaigns to prospective and current customers, focusing principally on current customers to start. You will own our marketing tech stack: setting up integrations between automation tools, designing efficient processes, and helping teammates to troubleshoot when needed. You will also own marketing analytics, making sure we learn the quantitative lessons of marketing to customers at scale and drive improvements based on those learnings across the organization. Your Classmates (The Team): You’ll join our Revenue team working closely with our Product Marketing Manager and reporting to the Revenue Team’s Head of Strategic Initiatives. You’ll have lots of opportunities to collaborate with the Customer Success and Content teams, as we work together to deliver content that adds value for our customers.

Subject Matter (Your Responsibilities):

• Contribute to customer retention/expansion strategy and execute email campaigns to grow paid users activation and engagement with administrators
• Experiment and implement new methods of improving customer activation, retention, and expansion to grow the number of students we serve
• Leverage marketing automation and analytics tools to improve and measure the impact of customer success campaigns
• Design and monitor A/B tests to continuously iterate and improve efforts to maximize results
• Contribute to answering key data questions that have impact across the Revenue team

Prerequisites (The Requirements):

• 3+ years working in a customer success, sales operations, or marketing role
• Experience working with sales and marketing automation tools like Outreach, Gainsight, Autopilot, HubSpot Marketo, Totango, etc.
• Working knowledge of how to pull and manipulate Salesforce data to build accurate email lists
• Comfortable with (and delighted by) working with data to get meaningful insights
• Excellent attention to detail, organization, and communication skills
• Passion for education and a strong desire to use your skills to impact students

Extracurriculars (Bonus Points):

• Experience building dashboards in a BI tool like Tableau, Looker or Power BI

A little bit about us: We care about building a diverse and inclusive team to better advocate for the needs of our incredibly diverse K-12 users. We prioritize work-life balance. We encourage everyone to work at a sustainable pace and have an unlimited vacation policy we take seriously. We offer competitive compensation and comprehensive benefits including full medical, dental, and vision coverage, 401(k) with company match, paid parental leave, flexible vacation policy, wellness stipend, donation match, company happy hours and off-sites. Take a deeper dive into our company's culture and values on our KeyValues page. Seesaw provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religious creed, color, sex, sex stereotype, gender, gender identity/gender expression/transgender, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, or military or veteran status. In addition to federal law requirements, Seesaw complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Apply for this job