Senior Solutions Marketing Manager - Aruba ESP and IoT Solutions

Job Description

Hewlett Packard Enterprise (HPE) advances the way people live and work. We bring together curious minds to create breakthrough technology solutions, helping our customers make their mark on the world.
Aruba is redefining the "Intelligent Edge" by building intelligent spaces and digital workspaces - leading next-generation network access solutions for the mobile enterprise. We are focused on campus, branch, mobility and the IoT to transform businesses with the combined power of compute, context, control and secure connectivity. We help some of the largest and most exciting companies globally to modernize their networks to meet the demands of a digital future.

Aruba, a Hewlett Packard Enterprise Company, is a leading provider of next-generation network access solutions for the mobile enterprise: http://www.arubanetworks.com/company/about-us.

Senior Solutions Marketing Manager Internet of Things IOT

Summary

The Senior Solutions Marketing Manager will excel in a dynamic, fast paced environment and will be responsible for Aruba ESP (Edge Services Platform) marketing. Aruba ESP is a modern networking platform that leverages cloud-native technologies and best practices and advanced innovations such as AI, ML and automation to help businesses convert the explosion of IoT data into new revenue streams and operational efficiencies. This marketing manager will be part of the Aruba ESP team focused on educating and evangelizing the short and long-term value of Aruba ESP across Aruba and HPE, IoT technology partners and to networking buyers of all sizes, types and locations. This role will focus on IoT-related elements of Aruba ESP, working closely with product management, product marketing peers, field marketing, corporate marketing, and sales across Aruba and HPE. The marketing manager must have a strong understanding of at least one networking domain (wireless, wired or SD-WAN; ) and the IoT industry landscape. Experience with Cloud is also strongly desired. The marketing manager will develop an expert understanding of the solution, buyers and their needs, and act as a subject matter expert (SME) and evangelist to internal and external audiences, partner with internal technology partner resources, and drive the Aruba ESP point of view through all relevant channels.

Reporting Line: Sr. Director, Cloud and Software Product & Solutions Marketing (based in Santa Clara)

Responsibilities:

• Evangelize the joint Aruba ESP / IoT message, relevance and value across Aruba/HPE, to IoT technology partners and to target audience using all relevant communication channels and methods.
• Develop deep understanding of the target audience by working with technology partners to gather insight about target personas, buyer needs and the purchase decision process
• Work with partners to drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs, pain points, and emotional triggers
• Work with Aruba ESP marketing team to develop and socialize marketing plans and launch plans
• Work with Aruba ESP marketing team to devise product positioning, value propositions and messaging that resonates with the target buyers and author source messaging document
• Partner with marketing peers across Aruba and HPE to produce relevant content for target buyers across the buyer’s journey
• Collaborate with sales enablement function to develop sales enablement plan and content
• Provide market and buyer insights to support the development of campaign strategies including awareness and demand generation
• Serve as market-facing subject matter expert (SME) and evangelist for Aruba ESP / IoT and interface with industry analysts as the company representative
• Develop competitive comparisons for use in positioning solution against similar offerings from other vendors
• Work with the voice of the customer team to develop customer references, testimonials and case studies for external and internal use
• Monitor and report on the performance of marketing efforts

Skills

• Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
• Ability to create joint value propositions and messaging strategies
• Ability to be scrappy and creative to evangelize solution value and relevance across all communication channels
• Ability to link product launches to organizational campaign themes and goals
• Ability to collaborate cross-functionally (within Aruba and into HPE) and build consensus and support
• Critical thinker with strong writing, communication presentation development and delivery skills
• Self-starter, strategic thinker, tactical actor
• Strong business acumen
• Strong influencing skills
• Empathetic to buyers, customers, users and sales resources
• Highly collaborative, able to work across functional teams
• Detail-oriented, well organized, efficient with time management

Background/Experience

• 8-10 years of product marketing experience
• Related market/industry experience in SaaS-based solutions and WAN/LAN desirable
• Technical/product category experience desirable
• Product management experience a plus

Location:

• Santa Clara
• Aruba, a Hewlett Packard Enterprise Company The company designs and delivers Mobility-Defined Networks that empower IT departments and #GenMobile, a new generation of tech-savvy users who rely on their mobile devices for every aspect of work and personal communication. To create a mobility experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined NetworksTM automate infrastructure-wide performance optimization and trigger security actions that used to require manual IT intervention. The results are dramatically improved productivity and lower operational costs." EG (Enterprise Group) Enterprise Group works to streamline innovation and simplify IT with superior solutions. By combining ESSN (Enterprise Server, Storage and Networking) and Technology Services into one division, we gain a strategic advantage in our focus on “Converged Infrastructure”. The HPE Enterprise Group supports our customers with the transformation and integration of their technology. We are there for our customers – come join us! What We Offer At Aruba, a Hewlett Packard Enterprise Company, we offer an exciting and fun work culture, driving innovation, collaboration, and growth. We place our customers first, deliver some of the most innovative technologies to the market, and have fun doing it all! Come join our team and be part of an exciting organization poised for success! Aruba, a Hewlett Packard Enterprise Company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf. #ArubaNetworks #GenMobile #ArubaNetworksJobs #HPE #HewlettPackardEnterprise #ClearPass #Meridian #LI-SB1

What we can offer you:

Extensive benefits, a competitive salary and participation in the shared values and purpose that make Hewlett Packard Enterprise one of the world ́s most attractive employers! At HPE, our goal is to provide equal opportunities, flexible work-life balance, and constantly evolving career growth.

If you are looking for challenges in an exciting, supportive and international work environment, then we definitely want to hear from you. Continue the conversation by clicking apply now below, or directly via our Careers Portal at www.hpe.com/careers.

Join us and make your mark!

Find out more about us and follow us on:

https://www.facebook.com/HPECareers

https://twitter.com/HPE_Careers

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

1068735