Regional Marketing Manager - Singapore/APAC

Job Description

Regional Marketing Manager - Singapore/APAC

As the Regional Marketing Manager, you will partner with central and cross-functional marketing teams to develop, manage and execute field marketing programs and campaigns. You will work independently to create and drive initiatives aligned to the corporate marketing strategy and designed to drive results within your region (APAC). This individual will be the marketing lead in the region and will work closely within the function and sales ecosystem to design a regional go-to-market plan that aligns and scales to the corporate strategy and sales objectives, while also reflecting the local customer needs and market trends. Key objectives include developing and executing relevant regional/local marketing activities to create awareness of Imperva solutions, drive demand generation, and increase sales qualified leads against agreed metrics.

Responsibilities

• Create a comprehensive regional marketing plan that is corporate-aligned while also considering global/regional/local nuances, requirements and market dynamics to meet the region’s annual operating plan
• Strategically align with local and HQ cross-functional marketing teams to inform, influence and/or evolve global programs and campaigns with valuable metrics and input based on local market requirements, trends and understanding
• Create a connected, customer-first experience of awareness and demand by executing and supporting local activities, including but not limited to, in-person and virtual corporate, regional/local events, 3rd party conferences, digital and social marketing, demand campaigns, paid media, and channel programs, that move accounts through the sales funnel & support local BDR and sales teams’ business growth
• Initiates projects or initiatives to improve overall execution specific to the strategic objectives of the function within the region
• Establishes collaborative relationships with key stakeholders in region and ensures coordination and teaming amongst functions to execute on overall strategy within region
• Enable, communicate, and educate the sales team and stakeholders on campaign-related objectives, deadlines, tasks, and KPI performance, and then manage execution accordingly
• Serve as the primary liaison between field sales and corporate marketing
• Schedule and facilitate pre- and post-program team planning, including collateral materials, event spaces, promotions, etc., which consider local distinctions and cultural expectations
• Collect, measure, evaluate and report quantitative and qualitative data from all regional/local events and campaigns; owns post-event and campaign ROI analysis and maintain and monitor lead flow through the pipeline
• Manage events calendar, logistics, budget, vendors, tracking feedback and leads, reconciling invoices and POs, and timelines.
• Provide regional/local recommendations to centrally-managed budget while also tracking local spend
• Own and manage local agency partners
• Support all company initiatives, share best practices, use sound judgement and serve as an advocate and information source for all marketing
• Create, upload and maintain campaigns within Salesforce.com in order to support metrics for lead dashboards and quarterly business reports
• Other related duties as assigned

Qualifications

• The ideal candidate will have 10-12+ years marketing experience in a high technology environment; cybersecurity experience a plus
• Proven track record in strategic program management, campaign execution, channel marketing programs, and field marketing
• Experience working with multiple territories, multiple priorities, and in a fast-paced environment with minimal local resources
• Understanding of channel and alliance marketing programs especially “through/with the channel” program execution
• Knowledge and understanding of marketing funnel and opportunity tracking, metrics and ROI
• Experience forecasting, managing budgets, allocating and optimizing spend across tactical channels
• Ability to manage multiple projects and work under tight deadlines when necessary
• Experience working independently within the region and function
• Has an open, friendly, collaborative approach
• Demonstrates resourcefulness in leveraging resources and managing by influence
• Salesforce.com experience required
• Business travel is required for this position 30-40%
• Tri-lingual in Japanese and English, written and spoken; highly desired

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