Marketing Colorectal Sr Manager – EU based

Job Description

Joining Intuitive Surgical means joining a team dedicated to using technology to benefit patients by improving surgical efficacy and decreasing surgical invasiveness, with patient safety as our highest priority.

Primary Function of Position:

This position will lead and implement strategic and tactical marketing programs for Europe and develop European surgeon champion to support and drive adoption and growth of da VinciÒ Colorectal surgical procedures.

The primary function of this position is to be able to develop and execute on the following global marketing standards at a European level:

1. Understand your market – Open/MIS rate, National/European outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
2. Maintain alignment on target procedures/products – Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy”
3. Build Value Props Stories, Tools, Events and Engage 3Ps (Physician, Patient, Provider) with them - targeted in the right sequence
4. Develop Speaker/ Teacher/ CaseObs/ Executive KOLs – with strong technique, outcomes and use of advanced technology
5. Quantify the impact (QTI) – clinical, economic, strategic evidence - of key da Vinci surgeons/hospitals as references
6. Align with relevant Surgical and Executive societies on da Vinci surgery to ensure support and partnership

Roles and Responsibilities:

Understand your market:

• Analyze European Colorectal market dynamics to establish clear procedures adoption drivers and barriers.
• Develops qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps
• Working with the Marketing director General Surgery, design, develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI focused on Colorectal Surgery. This will include detailed market activities to be implemented in a defined timeline and budget.

Maintain alignment on target procedures/products:

• Align frequently with market/country marketing and sales leadership on European procedure priorities, initiatives and tactics
• Develop and implement with training a structured and standardize colorectal training pathway that enable surgeon to sustainability in each procedure indications
• Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals
• Work closely as needed with European product marketing teams to define marketing promotion and product requirements for new products needed to further enable key colorectal procedures and drive adoption

Build Value Props Stories, Tools, Events and Engage 3Ps:

• Partner with market/global marketing, sales and training department to identify and support the development of sales reps—to include creating content for European company meetings
• Deliver European clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales

Develop Speaker/ Teacher/ CaseObs/ Executive KOLs:

• Develops and builds surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci Surgery
• Working with country marketing, develop proctors and course hosts based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes

Quantify the impact (QTI) – clinical, economic, strategic evidence:

• Work closely with national and global Market Access team to assist in development and execution of cost effectiveness/ value strategies in key markets
• Develop and Validate Clinical and Economical data with case observation centers and surgeon champions

Align with relevant Surgical and Executive societies:

• Develop and implement Intuitive’s presence at European conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts and tradeshow booth promotion
• Develop and execute European society collaboration initiatives in training and education

Required Knowledge, Skills, and Experience:

• Bachelor's degree in life science or business discipline. MBA preferred
• 12+ years of experience, including 7 years of Clinical/Product marketing experience in a therapeutic medical device company, Colorectal or General Surgery preferred
• Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired
• Language (spoken and written): fluent in English, fluent in German and/or French; conversant in both
• Proven ability to effectively position procedure/product messages and develop strong sales support to drive desired adoption
• Demonstrated success in building clinical education and marketing programs to drive product/procedure growth
• Experienced leading departmental and cross-functional projects and project teams in the medical device or related industry
• Strong track record of leading strategic initiatives from concept to completion
• Proven success integrating business insights into broad Marketing strategies and plans
• Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents.
• Self-starter with ability to take leadership in unstructured environment.
• A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks
• Strong knowledge of the MS Office product suite
• Ability to travel 60%. International travel required
• The job holder could be based in Switzerland or any Intuitive direct market countries (France, Germany, Benelux, Nordics or UK)