Measurement and Attribution Specialist

Job Description

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• Experience in digital marketing measurement.
• Ability to speak and write in English and Turkish fluently and idiomatically.

Preferred qualifications:

• Experience with offline data integrations including APIs, Data Warehouse and Google Analytics Measurement Protocol.
• Experience with data-driven attribution, cross-device measurement, conversion tracking, geo-experiments, online-to-offline measurement, offline data import, and advanced Google Analytics features.
• Knowledge of SQL for database analysis and data visualization tools.
• Knowledge of data analysis, segmentation, LTV, and pLTV calculations.
• Demonstrated ability to influence executive levels on measurement and drive technical outcomes for large corporate organizations.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As a Measurement and Attribution Specialist in the Large Customer Sales Team (Turkey), you will be at the forefront of driving Measurement and Attribution solutions as a consultant to large advertisers in Turkey. In this role, you will develop and maintain a deep understanding of the key challenges and opportunities facing our customers when it comes to implementing new measurement protocols, deploying attribution models, integrating data sources (e.g. CRM/call center data) as well as actioning the insights. You'll use project and stakeholder management in order to help client growth while having knowledge of the current suite of Google, Google Analytics and measurement and attribution products. You will adjust your work style in order to influence both practitioners and c-suite on driving measurement outcomes and taking action based on insights from data that are based on the commercial realities of the client business.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

• Prepare and deploy a measurement and attribution capability plan, taking responsibility for implementation of measurement solutions for assigned clients.
• Work on a project basis with clients to help them solve their measurement and attribution challenges through a process of education, consultation and analysis leading to extensive business growth.
• Act as a leader for measurement across focus verticals, advocating best practice for assigned clients and helping to lift overall measurement literacy.
• Perform attribution modeling and other various types of analysis in order to improve the performance of client media investment.
• Work on a project basis together with a team for clients in order to help them solve their measurement and attribution challenges through a process of education, consultation and analysis leading to extensive business growth.

Location

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