SMB Customer Marketing Director

Job Description

SMB Customer Marketing Director
Marketing | San Francisco, California

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicates the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
The SMB Customer Marketing Director will be responsible for DocuSign’s digital customer expansion strategy and execution. In this role, you’ll identify digital customers with potential to upgrade and develop programs to market additional DocuSign products and use cases. You’ll create campaigns to develop strong pipeline, and you’ll partner with Sales to create a good upsell experience for customers. You’ll be customer focused, detail oriented, and able to deliver against clear goals and metrics.

This position is an individual contributor reporting to the Senior Director, SMB Demand Marketing.

Responsibilities

• Develop insights on DocuSign’s Digital customers and partner with the analytics team to identify segments most likely to benefit from expanding to Commercial accounts.
• Create value-based messaging for email campaigns and in-product messaging to drive pipeline for Commercial sales
• Partner with the Digital business team to determine appropriate usage-based triggers and corresponding messaging.
• Provide enablement for Sales and Marketing Development Reps, as well as Account Executives, to follow up with targeted Digital customers. Help sellers bring the DocuSign Agreement Cloud story to life for these customers.
• Consider A/B testing and qualitative research to validate the approach.
• Monitor the customer experience through the upgrade process and advocate for program refinements if needed to improve the customer experience.
• Track performance against quarterly pipeline targets and recommend additional campaigns or programs if needed to address pipeline gaps.
• Effectively collaborate and communicate on the upgrade program with partners in the digital business, sales, sales development, sales enablement, and product management.

Basic Qualifications

• BA/BS degree
• 12+ years of marketing and sales experience focused on the SMB segment, preferably with high-growth, technology SaaS companies.

Preferred Qualifications

• Excellent verbal and written communication
• Highly adaptable and comfortable in a fast-paced, results-driven environment
• Experience and strength in collaborating across marketing, sales and product organizations
• Passionate about creating great customer experiences
• Strong project management and ability to meet deadlines while managing multiple workstreams
• Familiarity with Salesforce.com and Eloqua a plus

About Us
DocuSign® helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, hundreds of thousands of customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. Plus, we save more trees together! And that’s a good thing.

DocuSign is an Equal Opportunity Employer. DocuSign is committed to building a diverse team of talented individuals who bring different perspectives to the business and who feel a sense of inclusion and belonging when they join our team. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

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