Marketing Operations Analyst

Job Description

Company Description

Have you ever worked for a company that actually wanted you to bring your whole self to work every single day?
About Tradeshift
Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions.

Job Description

***Considering Remote Applicants***

The Marketing Operations Analyst will be focused on maintaining data integrity, managing automated processes and executing marketing initiatives across departments. The right person for this role is meticulous and takes a proactive approach to optimizing existing processes. This position will be responsible for maintaining and optimizing lead flow to sales, along with providing campaign support for content, product marketing, and the channel sales team.

• Serve as key subject matter expert for Marketo marketing automation system
• Manage and configure Marketo for effective lead management throughout its sales cycle
• Develop scalable solutions to manage and track leads from inception to end of the lead's lifecycle
• Lead cross functional projects , collaborating with marketing, sales ops and finance to identify objections, create timelines, manage deadlines and manage communication to stakeholders.
• Collaborate with marketing stakeholders to measure marketing performance, analyze effects of marketing efforts on pipeline and revenue.
• Identify and communicate insights to marketing and SDR stakeholders to drive pipeline and revenue generation
• Educate marketing users on how to effectively utilize Marketo and SalesForce for campaign execution and reporting

Qualifications

You’re perfect for this role if you:
Are driven by making marketing happen, data, measurement and technology, using it to improve the experience of our customers and delivery of leads into the sales organization.
You also have:

• 3+ years experience in marketing or sales operations. At least 2 years of hands on experience with marketing automation tools (Marketo, Eloqua, Pardot)
• 3+ years in a b2b environment
• Experience in working with and establishing strong rapport with sales and marketing executives, and marketing campaign managers.
• In-depth understanding of marketing tools, channels and attribution methodology
• In-depth understanding of relational databases and systems integration in marketing and sales organizations (including CRM, marketing automation, website analytics, BI and enrichment tools)
• Strong proficiency in Excel and familiarity with BI tools (Tableau, DOMO, Looker)

Additional Information

Location: Remote...but not alone.
Your colleagues are wicked smart and some of the kindest and nicest people around. We’re never assholes. You’ll be given the opportunity to do creative problem solving for issues that actually matter, and have a real impact on the projects you are driving.
Culture
Our culture began day one when three Danes poured their brains, heart, and guts into creating a platform that could connect every business in the world. We expect each employee to approach their work with the same amount of pride and passion. One day you might find us having a ping pong match in the middle of the work day, and then you’ll find us handing off projects to colleagues in different time zones so we can continue progress around the clock.
TradeShifters come from various backgrounds and nations, and we all thrive off challenging the status quo. We take pride in nurturing employee happiness, encouraging personal development, and welcoming teammates from all walks of life.
We value diversity and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Why you might like working here:

• You love autonomy and the freedom to get your work done how you want
• You like sharing your opinions and feeling like they matter
• You want to work for a company that requires you to bring your whole self to work every day: brains, heart, and guts.
• Career and professional development opportunities
• Flexible hours and vacation policy
• Supplemented cell phone plan
• Lunch provided daily from local SF eateries and snacks
• Fully paid 6 months parental leave
• A competitive compensation package + equity
• 100% covered medical, dental and vision benefits
• Life, short and long-term disability insurance
• 401k
• Wellness and volunteer Programs
• Fun company events like happy hours, outings and much more!

All your information will be kept confidential according to EEO guidelines.