Partnership Marketing Manager, iTero

Job Description

Join a team that is changing millions of lives.

Transforming smiles. Transforming lives. Transforming an industry.

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

About this opportunity

This position will be responsible to support product commercialization, marketing strategies and initiatives that drive the penetration and usage of iTero in the Professional Channel for Align Partners. This role will contribute to the execution and commercialization of product initiatives, including all aspects of marketing such as strategic program/campaign development, product launch commercialization, messaging, and demand generation. Additionally, this position will be heavily involved in developing tools and programs for the Align sales force and partner sales forces, where appropriate. She/he must be customer centric with proven leadership skills to influence and focus cross-functional teams on the right initiatives that will drive business results. She/he will work very closely with and must be very effective in collaborating with Align partners.

In this role, you will...

• Develop and execute commercialization strategies to effectively support iTero marketing programs for Align partners.
• Understand customer mindset/behavior and key barriers to adoption and be able to effectively incorporate insights into the development of programs and communications.
• Create compelling messaging, positioning, claims, creative briefs, sales collateral and education for the iTero brand with our partners and their customers.
• Develop and drive successful integrated marketing programs that ladder to business objectives.
• Collaborate with Global Partner Marketing on North America regional commercialization strategy and execution.
• Develop comprehensive understanding of our partners’ marketing needs and their company strategy as it pertains to iTero.
• Field research to improve understanding of customers, with particular attention to utilization drivers; field in market program tests to fail small and win big.
• Understand the incremental impact of marketing programs including ROI analyses.
• Track overall business results including identification and monitoring of key metrics.
• Work within budget and timelines to execute strategy and programs.
• Lead cross functional teams and partner closely with internal and external partners.
• Assess business trends and opportunities and develop initiatives accordingly.
• Participate in sales/marketing planning sessions as required, both internally and with partner companies.

In this role, you’ll need ...

• Knowledge of the dental practice environment
• Strong project management skills and the ability to demonstrate leadership
• Experience in product launch in a healthcare or medical device space including the ability to collaborate with upstream marketing
• Strategic thinker with an attention to detail
• Able to work cross functionally at all levels in an organization
• Able to lead cross functional teams and agencies in ambiguous situations
• Self-starter who needs minimal supervision
• Focuses on customer needs to deliver a high customer experience in all aspects of the job
• Excellent writing and communication skills, including presentation skills
• Strong analytical skills
• Strong project management
• Strong cross-functional teamwork
• Bachelor’s degree required, MBA a plus or equivalent experience
• 4-6 years of marketing/dental marketing or related experience; experience in healthcare, medical device, pharmaceutical, or other regulated industry a plus
• Proficiency with SAP, Salesforce.com CRMs systems a plus
• Proficiency with MS Office suite including Word, Excel, Outlook and PowerPoint required.
• Requires up to 25% of time domestic travel

Sound like a good fit?

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About Align

Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.