Digital Marketing Manager (Senior Level) / Paid Search - Thinkful A Chegg Online Learning Service

Job Description

Digital Marketing Manager (Senior Level) - Thinkful A Chegg Online Learning ServiceMarketing /Location: New York, NY United States

Role: Digital Marketing Manager (Paid Search)

Thinkful is looking for a creative, results-oriented and hands-on Digital Marketing Manager with exceptional strategic and analytical skills to lead our SEM program. The right person for this role will bring a strong POV on how to deliver exceptional results from our search campaigns. They will also manage an agency.

Responsibilities:

• Lead our paid search planning, strategic approach, and point of view across business units.
• Own the end to end delivery of our paid search campaigns. Oversee campaign builds and campaign management best practices and processes. Ensure agency follows an appropriate setup, QA, and optimization schedules to achieve business KPIs.
• Monitor performance, delivery and pacing across products and work with the team to improve performance. Drive continuous improvement from our paid marking campaigns to drive growth, KPI efficiency, and team process.
• Grow a team and to build out a strategic marketing machine, mentoring and enable professional growth of new team members. Coach and guide your team to higher levels of operational maturity and removing roadblocks to get there
• Work with our agency to enable workflow efficiency. Define and develop campaign management, reporting, and optimization best practices and processes.
• Be a trusted advisor to business GMs and VPs. Proactively communicate with internal and external stakeholders, improving transparency, and collaboration.
• Work with the analytics team to generate analysis, insights and compelling recommendations and present them effectively to the marketing team.
• Bring a POV on media best practices to the paid marketing team. Stay in touch with current industry trends, new tools, and industry best practices.
• Help the agency set realistic expectations for deliverables and make every effort to meet them with quality work.

Requirements:

• 5+ years of digital advertising experience in paid search
• Experience leading a team of search marketers.
• Experience planning and optimizing paid search campaigns and delivering business goals
• Thorough understanding of acquisition marketing and the latest paid search trends.
• Analytical ability to understand, manipulate, and derive insights from data.
• Strong organizational skills and the ability to effectively prioritize work in a deadline-driven atmosphere
• Four-year degree. Degree in marketing, economics, finance, business, mathematics, computer science, or related preferred OR equivalent training and experience

About Thinkful:

Thinkful, a Chegg Service, is a new type of school that brings high-growth tech careers to ambitious people everywhere. We provide 1-on-1 learning through our network of industry experts, hiring partners, and online platforms to deliver a structured and flexible education. Thinkful offers programs in web development, data science, data analytics, UX/UI, digital marketing, and product management, with in-person communities in up-and-coming tech hubs around the U.S. To join the Thinkful network visit thinkful.com

What is Chegg?

An ‘always on’ digital learning platform.

Chegg puts students first...Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California, and trades on the NYSE under the symbol CHGG.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

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Chegg Corporate Career Page: https://jobs.chegg.com/

Thinkful ( a Chegg Online Learning Service) : https://www.thinkful.com/about/#careers

Chegg is an equal opportunity employer

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