Director, Asia Marketing and Education, EP&HF

Job Description

MAIN PURPOSE OF ROLE

• Responsible for the overall marketing and education function in Southeast Asia, Korea and India, Taiwan and HK, for EP, and including ANZ for HF.
• Develop and implement marketing strategy that aligns with the organization's overall vision.
• Drive the development of the key growth drivers in EP and HF, i.e. Heartmate System, Advanced EP procedures and the capital equipment business.
• Formulate and implement product strategies to maximize market share, sales revenue and margin for the division.
• Increase adoption of our therapies and technologies, to achieve the business revenues, growth and share objectives for EP and HF.
• Lead, direct, and control all marketing and education activities to meet the organization's short (within 12 months) and long-term business (more than 12 months) objectives.

MAIN RESPONSIBILITIES

• Identify, evaluate, negotiate and manage complex and/or strategically important business opportunities, that will contribute to the organization’s short and long-term business goals.
• Evaluate the findings of market research or analysis projects, assess the viability of alternative opportunities, and present recommendations to Regional and Asia Pacific management.
• Establish high-level, significant relationships with potential clients, partners, key decision-makers, and industry leaders to promote the organization’s products and services.
• Partner with the GMs and commercial leaders in driving sales execution competencies and build a high-performance sales organization in the assigned region.
• Leverage key learnings, good practices and resources within the region for business development initiatives.
• Lead, direct, evaluate, and develop a team of marketing and education professionals to achieve established sales and business development goals.
• Collaborate and liaise with APAC marketing and Education Team to leverage on resources, alignment and good practices.
• Support cross business unit collaborations within Abbott organization (APAC marketing, education, HE&R, clinical and RA) to maximize the business opportunities and patient benefits.

REQUIRED COMPETENCIES

Core & Leadership Competencies:

• Set vision and strategy – show where to go and define the constraints in which staff can act.
• Drive for results – and deliver the tools to measure if one is on or off track.
• Inspire – create the emotional bond with Abbott and Abbott Medical.
• Encourage creative thinking and open exchange – foster a mindset that measures the drive decision making – and identifies failure as source of rapid learning.
• Network.
• Know the business.

Functional Competencies:

• Interpret financial / Reimbursement data.
• Data analysis and statistics.
• Recognize and interpret research.
• Sales effective and sales management.
• Develop marketing strategy.
• Understand business environment.

QUALIFICATIONS

Education

Bachelor degree or professional certificate in life science, business management or equivalent.

Experience/Background

• Minimum 10 years in regional business management for high-tech medical devices, preferable in Cardiac Arrythmia, Cardiology or Cardiac Surgery.
• Strong sales and marketing management and leadership positions in previous assignment.
• Tactical and Strategic Marketing in rapidly changing healthcare environments.
• P&L management.