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Demand Generation Manager


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Job Details

Location: Edinburgh, City of Edinburgh, Scotland, EH1 1BB, United Kingdom Posted: Mar 20, 2020

Job Description

Company DescriptionUserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting has over 1,500 subscription customers, including more than half of the top 100 brands in the world, and has delivered human insights to over 35,000 companies to-date. Backed by Accel and OpenView, UserTesting is headquartered in San Francisco, CA, with an EMEA HQ office located in Edinburgh, Scotland.Job DescriptionUserTesting is looking for an experienced Demand Generation Manager in the EMEA Region to join our cutting-edge marketing team. Reporting to the VP of Global Demand Generation, This role is critical in reaching the lofty revenue targets set for EMEA in 2020 and beyond.The ideal candidate will have significant skill in, and proven success with, digital marketing, lead generation, email nurturing, inbound marketing, search engine marketing (SEM), content marketing, online advertising, sales enablement, event promotion, and key systems that include Marketo & Salesforce. The candidate MUST also be an expert in GDPR and will have a proven track record of implementing successful programs that are GDPR compliant.This position requires a candidate with strong initiative, strategic thinking, and proven demand generation experience, including: writing, creative direction, analytics, marketing automation platform applied experience, and project management expertise. It also requires a proven ability to work with the sales team and effectively work with marketing peers across the organization.This marketer will analyze engagement data and continue to refine and adjust online marketing/demand generation approaches to maximize return and help the company land sales meetings that grow the pipeline. Your role will work within a larger, dynamic marketing organization filled with domain experts in-order to promote go-to-market strategies, and continually leveraging various channels & tactics that generate interest in and offer education around the value of gathering customer feedback for those in UX, CX, Product, and Marketing. Knowledge of, and experience with targeting, these buyer types in previous roles is a plus.
What you’ll do:
  • Plan and execute end-to-end demand generation and inbound marketing programs, which include, but are not limited to: SEO, SEM, paid media, email marketing, nurture programs, webinars, live event promotion, account-based marketing, etc...
  • Create and activate multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage
  • Work closely as a partner to the Director of EMEA Marketing to digitally support on the wider activity, including trade show activations, PR, social, field events, content syndication, external partnerships and thought leadership campaigns.
  • Partner with product marketing, corporate marketing, researchers, EMEA Sales, and a wide variety of internal & external thought-leaders to develop persona and industry based marketing campaigns designed to drive interest and attract new buyers throughout the pre-sales process
  • Build programs in Marketo and implement tracking & reporting processes that help generate learnings and improve programs on an ongoing basis
  • Experience leveraging people, process, and technology to drive intelligent automation of customer interactions
  • Comfortable partnering closely with Sales leaders and reps. Ensure quality lead distribution and consistent follow-up. Build an ongoing feedback loop using reports and regular conversations to ensure clarity across teams and no leads gets left behind.
  • Extract data-driven insights about marketing programs & initiatives and provide ideas to optimize a wide range of marketing programs; compile weekly, monthly and quarterly metrics for ongoing learning and internal communications and presentations.
  • Bachelor’s degree or higher plus a minimum of 5 years experience in an Enterprise B2B Demand Generation Role (SMB marketing experience a plus as well)
  • Well-rounded marketer, with the ability to build and execute campaigns and broad-based programs that include digital marketing, email marketing, SEM, SEO, webinars, direct mail, sales outreach, event promotion, and much more
  • Marketo experience, including the independent ability to solely build various programs, create new landing pages for conversion testing, triggers & alerts, dynamic content, operational programs, data hygiene, etc.
  • Responsible, hard working, dedicated, and ability to multitask are required traits for this role
  • Friendly, flexible, and willingness to both collaborate heavily as well as work independently
  • Acute attention to detail
  • Ability to thrive in extremely fast-paced environment
Additional InformationBesides a great work environment and the opportunity to change the world, we offer competitive salary, benefits, plenty of perks, as well as stock options. We value diversity, and we’re proud to be an inclusive, equal opportunity workplace.

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