Brand Marketing Director, Reuters

Job Description

Reuters Marketing team is growing! We are seeking a Brand Marketing Director with exceptional communication skills and a passion for marketing to join our team. Reuters is the world’s largest multimedia news provider, reaching billions of people every day.

The Brand Marketing Director, Reuters is responsible for a range of areas including:

• Own and ensure the unification of brand with the company image, positioning, and messaging across Reuters
• Align research, events and marketing efforts behind Reuters brand promise and a cohesive strategy
• Support top-of-funnel demand generation through corporate-level best in class marketing communications
• Manage a design-led organization

Accountabilities :

• Lead Reuters brand portfolio strategy
• Drive the unification of brand strategy activities, including creating a common visual and verbal identity and language
• Ensure alignment in the laddering of TR-wide messaging to Reuters marketing campaigns and demand generation activities
• Support Reuters Sales & Product teams in managing the Reuters brand by providing tools, processes, and trainings
• Manage Corporate advertising, leveraging cross-functional teams (incl. agency partners) for content development
• Ensure the protection of trademarks and brand-licensing arrangements in conjunction with internal Legal team
• Utilize research & insights to enable corporate and sales positioning events
• Manage events staff for client events

Key Deliverables:

• Clear ‘visual identity’ embedded within all Reuters collateral, campaigns and materials Reuters-wide
• Development of talent, including skill/capability building, empowerment, and retention
• Increase brand awareness and resonance i n key markets: primary metric measured is brand awareness (prompted or unprompted) and attitudinal attributes among key target groups

Skills & Experience:

• Extensive experience in an analogous B2B & B2C marketing organization driving brand strategy activities
• Experience in the information services and/or relevant industries and/or relevant industries
• Experience working with strategy, creative, design and media agencies
• Strong communication skills in writing, speaking, and presenting; strong collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• Ability to manage multiple projects across several segments and regions simultaneously
• Exceptional leadership skills, with a deep passion for talent development and leading through change
• 10+ years of progressively responsible marketing experience with 3+ in a brand marketing leadership role
• Bachelor’s degree i n English, business related field o r equivalent experience

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on thomsonreuters.com .