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Partner Marketing Manager


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Job Details

Location: Tokyo, Japan Posted: Mar 14, 2020

Job Description

VMware is the leader in virtualization and cloud infrastructure solutions that enable our more than 500,000+ enterprise and SMB customers to thrive in the Mobile/Cloud Era by simplifying, automating and transforming the way they build, deliver and consume Information Technologies. Our team of 21,000+ people working in 80+ locations worldwide is committed to building a community where great people want to work long term by living our values of passion, innovation, execution, teamwork, active learning and giving back. If you are ready to accelerate, innovate and lead, join us as we challenge constraints and problem solve for tomorrow today. Learn more at
Role Description: Responsible for managing and developing a consistent operating framework and partner marketing program across the Japan partner ecosystem, which includes both strategy and program delivery and required operational support. Responsibility for working with the Japan VMW Channel and Japan VMW education organization to reach their revenue goals, through developing dedicated programs that will drive pipeline, enablement and thought leadership/awareness with key distributors, channel partners, system integrators, alliance partners, and other companies in VMware’s partner ecosystem. Key responsibilities include: •Develop relevant strategic Go to Market plans for distributors, channel partners and Si/SO partners in Japan, in conjunction with the global partner team to ensure delivery of consistent worldwide partner & alliances programs with fully localized for Japan market •Work with the country marketing director and APJ partner director to provide an initiative roadmap for delivery of consistent “Best Few” integrated programs that are mapped to the Competency and Capability Heat Map Model in Japan •Work closely with VMW global/APJ marketing team to manage the development of marketing programs and initiatives to drive and deliver the partner enablement & deliverables •Ensure comprehensive and effective use of distributor, regional and alliance MDF (Marketing Development Funds) to deliver marketing lead and pipeline objectives, including operational processing and compliance of the new MDF program and localization of required materials •Reporting measurement and tracking of the execution of all localized partner marketing programs and initiatives in Japan include; •Achieve marketing ROI targets from channel (1x coverage) •Ownership of control and tracking of co-op budget
Partner Marketing Manager, JAPAN Job Description
•Implement programs to acquire channel partners against target
•Ownership of all partner communication
•Ownership and implementation of all partner enablement activities working through country partner
marketing managers for in country execution
Required Skills:
•More than 5 years experiences in partner/channel marketing and management roles in Japan. A strong
understanding of how the IT partner landscape operates through experience in working in an enterprise
software or leading IT company
•Preferred experience in running and marketing education and enablement programs for partners is
also required
•Ability to build Go to Market Program Models in conjunction with partners – including the ability to
initiate and drive fundamental changes in partner marketing strategies, including ability to expertly
analyze business issues, strategize and prioritize key actions and drive to resolution against VMware’s
•Confidence and gravitas to engage with, communicate and influence large partner organizations at
senior director level and act as peer and trusted adviser
•Strong presentation skills with an ability to present VMware value proposition to external Audiences,
including the partner community
•Dedication to providing prompt, reliable service and responsiveness
•Strong communication and interpersonal skills and ability to work cross-functionality in a matrixed
Ideal Candidate Profile/Desired Background:
• BA Degree or equivalent required, MBA or equivalent preferred
• Solid years IT marketing or sales experience in a partner environment required
• Strong Microsoft Office skills required
• Make it happen attitude
• Excellent interaction skill with Sales managers, SE managers
• Enthusiastic and self-starter mindset
• Good team player and strong influencer, and strong leadership to drive staff
• Ability to present at board level
• Strong problem solving capabilities at a strategic level
• Capable of understanding the company’s strategy and implement it within the context of the partner
• Keen desire to work in a dynamic, innovative environment
• Good understanding of how to penetrate into Japan SMB market
• Fluent in Japanese, and business level in English

Category : Marketing
Subcategory: Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Work From Home: No
Posted Date: 2020-03-12

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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