Director of Marketing and Product Management - BorrowLenses

Job Description

Description

Head of Marketing and Product Management – BorrowLenses

Shutterfly is seeking a highly motivated, strategic and action-oriented leader to own the full customer experience for BorrowLenses, guiding every touchpoint our customers have with our brand. BorrowLenses is the Shutterfly brand where professional photographers and videographers come to access expertise and rental gear online.

You will be responsible for business performance, which you will achieve by defining the strategy and roadmap for BorrowLenses, to ensure that we compete in our broad and competitive market. You will be developing and implementing high impact marketing campaigns, directing performance marketing and brand-building, and leading the Product Roadmap. You will also partner with key stakeholders across the company to guide customer experience touchpoints across Operations and Customer Care Teams.

As Head of Marketing and Product Management you will be highly visible and play a critical leadership role within BorrowLenses Senior Management team. You will have the opportunity and responsibility to help monitor and shape the performance of the business, taking on critical challenges and contributing to the overall strategy and success.

Reporting into the head of BorrowLenses (the General Manager), your direct reports include both the marketing team and Product Manager. Despite being one of the most senior positions, you must be equally willing to play a hands-on role in managing your team and executing against our business strategy. This position represents a unique opportunity for someone looking to own the full customer journey and have a key influential role at a leading ecommerce rental company.

Key responsibilities:

• Drive strategic vision to create and implement a targeted and integrated marketing, product and brand strategy that drives revenue growth (primarily through rental revenue) and build the brand.
• Lead and strengthen the marketing, product and communications functions, including performance marketing, brand-building, PR and communications, content creation, competitive and market intelligence, business strategy and planning
• Take responsibility for strategic direction, enhancement, and revenue performance of BorrowLenses products and services.
• Take responsibility for the site performance through leading and developing the product roadmap, in conjunction with the General Manager and the Director of Engineering
• Achieve BorrowLenses revenue and growth targets.
• Provide hands-on leadership and direction to your team: marketing team, Product Manager and all consultants and agencies.
• Develop clear insights and learn quickly what is working and not working on all the marketing activities – continuously using analytics to adapt, learn, and grow faster
• Develop team members, hire and retain great talent to establish a strong high performing team.
• Oversee performance marketing, to ensure that integrated plans deliver on both long-term and immediate-term business objectives.
• Manage and own delivery against significant revenue and customer goals, providing timely status updates on key drivers and necessary contingencies.
• Innovate to identify impactful, economically-viable, and scalable new growth drivers.

Key Skills and Experience:

• 10+ years of progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing, product management, digital / ecommerce marketing, and channel development desired.
• Success in a fast-paced, entrepreneurial environment with ill-defined problems, such as a technology-enabled start-up, required.
• Demonstrated strength in strategic thinking, analytics and data-oriented decision-making.
• MBA preferred.
• Solid understanding of retail, ecommerce, and brand portfolio management required.
• Experience building a category and/or brand preferred.
• Proven track record in developing integrated marketing plans in a highly competitive market space.
• Strong ability to analyze results of programs or research and derive actionable insights.
• Experience leading, coaching and developing teams.
• Proactive, energetic, self-starter looking to have a significant impact on business success.
• Balanced leadership style, a high level of intellectual agility and capacity for original thoughts, the ability to set a clear vision, and the willingness to be hands-on and lead by example.
• Experience working in a sustainable business strongly desired.

*Working at Shutterfly*
Our employees at BorrowLenses / Shutterfly are passionate and possess the deeply held belief that a team working for a cause will reach and benefit millions of people. We are looking for those rare individuals who share our passion about building a great company while delighting our customers, partners and fellow employees.

We keep a fun and casual environment. Free drinks and snacks are always available, and free gear rental is a unique perk. We have the excitement of the dotcom era and the stability of an established, profitable company.

We are easy to find off 101 in San Carlos.

Shutterfly is an equal opportunity employer.