AO/Digital Marketing Manager

Job Description

Company Overview

AB is a leading global investment management firm that offers high-quality research and diversified investment services to institutional clients, individuals and private clients in major markets around the world. AB employs more than 500 investment professionals with expertise in growth equities, value equities, fixed income securities, blend strategies and alternative investments and, through its subsidiaries and joint ventures, operates in more than 20 countries. AB’s research disciplines include fundamental research, quantitative research, economic research and currency forecasting capabilities. Through its integrated global platform, AB is well-positioned to tailor investment solutions for its clients. AB also offers independent research, portfolio strategy and brokerage-related services to institutional investors.

Responsibilities

The Digital Marketing Manager will be responsible for various marketing campaign components; including but not limited to develop digital marketing solutions (e.g. microsites/emails/social), manage website/social media content, produce regular dashboard and execute digital advertising portfolio to gain qualified traffic. Here is the detail description:

(1) Develop Digital Marketing CampaignLead digital marketing campaigns, educational programs to establish AB as the asset manager of choice and strengthen leadership position in thought leadership and investment excellence and build brand awareness of the business across Asia-Pacific. The successful candidate should have a good experience in campaign planning, lead media buy and post analysis to drive business growth. Candidates with working experience in digital agencies, financial service background and China market will be a plus.

(2) Execute / Review Digital Media Advertising PortfolioThe Digital Marketing Manager will be responsible for the digital advertising strategy to drive online traffic to the brand website and social media platforms, including reports on ROI and result optimization. He / She should work closely with agency to plan / present media plans and optimize budget, ensuring efficiency though PPC, retargeting and programmatic advertising dollar.

(3) Manage Digital / Social Platform Content & ResultEnsure online marketing materials are up to date and work with marketing team to maintain the validity of digital execution.Analyze digital channel performance across digital touch points including web, search, social media and email. Support ongoing analytics projects / reporting needs including analytics tools implementation, marketing attribution, tag managementThis is an Asia-focus Client Group position, thus, traveling and external client meetings are expected, including but not limited to Mainland China.

Qualifications

• A minimum of 5 years of related professional work experience is required.
• 2 years of asset management industry experience is desired and existing SFC asset management license is a plus.
• Develop digital marketing campaigns and execution to support product drive, raise brand awareness, and or enhance the client engagement model.
• Plan and delivering the digital advertising strategy; take ownership of tracking and reporting on campaigns and provide accurate weekly, monthly and ad hoc reporting including commentary and recommendations. Some of the key channels include PPC, Programmatic, Affiliates, and Paid Social channels.
• Develop engaging content and assure latest content are posted in AB marketing channels including website, blogs and social media platforms.
• Support internal/external digital projects including business requirement documentation, QA content creation, stakeholder management and delivery to drive clear improvements in metrics and client engagement.
• Attention to detail, excellent organizational skills ensure all marketing content is compliant and meets local market regulations.
• Experience in HTML, CSS, Website Analytics, Email marketing campaign, Graphics Editing and Content Management Systems and emerging online media channels.
• Good comprehension of local/regional regulatory codes along with good communication in English and Mandarin is a must.
• BS/BA degree in Communications, Marketing or related field is preferred.