Brand Marketing Manager

Job Description

WHO WE ARE:

Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This Heart + $ philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.

What began with 2 people in a spare bedroom has now rapidly expanded to a vibrant business that employs over 2,200 employees (known internally as The Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you’ll understand why our employees have voted us the Best Place to Work for the last several years. It’s a place where the Heart + $ philosophy continues to thrive, where we believe that success is only achieved by doing what’s right for our customers, our employees, and our communities.

In order to create brighter futures for our clients, employees, and businesses, Freedom Financial Network holds itself to four core values that have grown out of our Heart + $ philosophy: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.

THE OPPORTUNITY:

Reporting to the VP Brand in a new and pivotal Brand Marketing Management function, you will play a key role in managing our current portfolio of brands and will support the evolution of our brand strategy to position the company for significant future growth. You will help drive efforts to build a deeper consumer understanding, develop our brand platform, champion our brand across the company, ensure integrated brand delivery across touchpoints, and create fresh content to authentically tell our brand story.

The Brand Marketing Manager will work closely with partners across the company to ensure consistent, integrated delivery on the brand promise, best practices, messaging and visual guidelines. You will manage planning, execution and management of brand marketing initiatives. You will be the primary source of expertise on the competitive environment, our target consumer audience, and our reputation and relevance within the landscape. You will expand our current customer insights initiatives and will synthesize and communicate insights across the organization.

THE ROLE

• Champion the Freedom Financial Network brand strategy and messaging framework across all solutions, touchpoints, experiences, messaging, marketing and product initiatives.
• Expand existing brand, visual and messaging guidelines, identifying and addressing strategic and executional gaps. Educate and communicate the guidelines to partners company-wide. Ensure consistent delivery against the guidelines -- both in messaging and visual execution.
• Partner with functions across the company -- including marketing, creative, product, communications, content, business development, customer service, and sales -- to advocate for and ensure consistent delivery on the brand promise. Identify opportunities and drive prioritization and execution of brand-driven initiatives across the organization.
• Serve as the brand owner, central point person and internal client for Creative, Product, and Research functions and teams working on brand-related projects.
• Lead brand reputation management initiatives -- monitor Freedom Financial Network’s brand reputation online and develop and execute on brand offense and defense programs.
• Develop and execute strategic brand-building processes, systems, and initiatives.
• Deepen our understanding of our target consumer audience. Define and lead consumer insights initiatives to gather, synthesize and leverage key consumer learnings.
• Develop, nurture and amplify client success stories as a key component of telling the Freedom Financial Network brand story in communications, consumer journeys, and experiences.
• Monitor, analyze, and report on the competitive environment in terms of existing and new competitors and their value propositions, positioning, and messaging. Articulate implications and develop strategic recommendations informed by competitive intelligence.
• Develop, distribute and maintain compelling and consistent brand messaging and materials -- for both consumer and key non-consumer audiences -- across the organization.
• Develop methodologies and processes to monitor and report on brand-related KPI’s including NPS, customer satisfaction, brand awareness, familiarity and brand attributes.

REQUIREMENTS / CHARACTERISTICS

To be successful in this role, you are someone who understands and believes in the value of building a relevant, trusted and loved brand. You are driven to always better understand consumer needs and are passionately committed to advocating for consumers in the consistent delivery of the brand promise through messaging, visual expression and experience. You feel an inherent sense of care and ownership for your brand, you are a natural advocate, and you take pride in the quality of your work. You are a strategic thinker, a creative problem-solver, and an expert collaborator. You love engaging with team members at all levels across teams, disciplines and departments. You have a track record of delivering outstanding results in a way that garners respect from your team members.

Candidate qualifications:

• 7+ years of relevant experience in brand strategy, brand marketing, and creative execution
• Experience working with consumer brands -- service-oriented brands in particular
• Working knowledge/fluency in market research, content marketing, SEO, communications, or product marketing
• Motivated and inspired by building mission-driven brands
• Thrive in a highly collaborative and interdependent environment -- you are energized by making great things happen working with other people across the company
• Extremely strong communication skills -- presentations, written, and verbal
• Highly organized with experience creating and implementing processes; strong project management skills
• MBA preferred

CULTURAL FIT (Our Core Values):

• Care (for everyone): We show compassion and contribute to the well-being and growth of those around us. We only pursue products that improve the financial lives of our clients.
• Act with Integrity (every time): We take the right action even when it is hard and even when no one is watching. We treat our employees, clients, and communities the way they wish to be treated.
• Get Better (every day): We innovate, iterate, and improve each day. We are creative, take thoughtful risks, and ultimately learn and recover from failures.
• Collaborate (with everybody): We strive to work together toward a common purpose by proactively sharing information and inviting participation. We recognize the perspective of various groups and embrace healthy, constructive debate.

WHY JOIN THE FREEDOM FAMILY?

• Fast, continued growth – there’s a lot of opportunity for advancement
• Voted a Phoenix Best Place to Work 9 times by our employees including the #1 spot for 2 years in a row!
• Hourly + uncapped monthly commission (average - $75k, top - $105k+)
• Leadership opportunities – manage a team of your own!
• Benefits start within 30 days
• 401k with employer match
• 3 weeks’ paid vacation (increased with tenure)
• 9 paid holidays & 5 sick days
• Paid time off for volunteer work and on your birthday

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Freedom Financial Network (FFN) to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by FFN’s Talent Acquisition leader.